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Leaflets by tradePubs
What's-on flyers, pub menus, Christmas party leaflets and function room cards
A pub's leaflets do two jobs: a monthly or quarterly what's-on flyer on A5 or DL 170gsm gloss that fills the quiet nights, and laminated or wipe-clean menus that sell food at the table and in the garden. This page sets out what we would print, today's prices, sample layouts, wording, timing through the pub year and the alcohol advertising rules to check.
Pubs have more reasons to print than most businesses because the week has so many parts: food, sport, music, quiz, functions and seasons. These are the jobs we see most.
Quiz night, live music, open mic, darts, curry night, the big fixtures. A monthly or quarterly flyer with every date on it goes on tables, the bar and in local shops, and gives regulars a reason to come back midweek.
Main menu, Sunday lunch, specials and the kids' menu. A laminated folded menu survives a busy bar; a wipe-clean single sheet suits the beer garden and the snug.
Christmas is often a pub's biggest food month. A flyer from September with the festive menu, price per head, dates, deposit and the function room capacity brings in the work and family parties.
Birthdays, wakes, christenings, club meetings and buffets. A card or DL flyer with room capacity, buffet options and prices per head answers the questions people ring to ask.
A season fixture list for football, rugby or the big tournaments, with the screens and the food offer, keeps sport fans coming in on match days.
A beer festival, a charity fun day or a cider weekend needs its own flyer two to four weeks before, with dates, times, entry and what is on.
Pubs with rooms leave cards in the bar and at local attractions and wedding venues, with room types and how to book direct.
What we would print for a pub. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration pubs order.
A5 or DL, 170gsm gloss, both sides
A5 holds a full month of events on one side and the food offer on the other. 170gsm stands up on a table and survives a few days on the bar.
from £24.905 working days on Saver
500 A5 flyers, 170gsm gloss, both sides: £57.34
Choose size and paperA4 folded to A5, 350gsm, laminated both sides
The main food menu for tables: four pages for starters, mains, Sunday roasts and puddings. Lamination wipes clean of beer and gravy.
from £46.349 working days on Saver
100 A4 menus folded to A5, gloss laminated: £77.06
Choose size and paperA4 synthetic, both sides
Rain, sun and spilt pints do not mark a synthetic menu, and it costs less than laminating. Ideal for the garden, the bar top and the snug.
from £54.007 working days on Saver
50 A4 waterproof menus, both sides: £106.60
Choose size and paperA6 or DL card, 350gsm silk
A card at the bar for private hire or rooms. Card feels like a proper brochure for the price of a flyer.
from £28.206 working days on Saver
250 DL cards, 350gsm silk: £56.82
Choose size and paperA5 cardboard counter holder
Keeps what's-on flyers tidy on the bar and stops them becoming beer mats.
from £81.1411 working days on Saver
2 A5 counter holders: £121.78
Choose size and paperThree packs: the quarterly what's-on, the food menu and Christmas and function bookings. Totals add up the real products at today's prices.
Package 1
For three months of events: A5 what's-on flyers for tables, the bar and local shops, and DL fixture lists for sport fans.
| Item | Qty | Price |
|---|---|---|
| What's-on flyersA5, 170gsm gloss, both sides | 500 | £57.34 |
| Fixture list flyersDL, 170gsm gloss, both sides | 250 | £38.18 |
| Print total | £95.52 | |
| UK delivery | £7.95 | |
Put all three months on one flyer so it stays useful, and hand one to every table when the food goes out. Fixture lists go on the bar on match days.
Package 2
For a new menu: laminated table menus inside and wipe-clean menus for the garden.
| Item | Qty | Price |
|---|---|---|
| Table menusA4 folded to A5, 350gsm, gloss laminated | 100 | £77.06 |
| Garden menusA4 waterproof, both sides | 50 | £106.60 |
| Print total | £183.66 | |
| UK delivery | Free | |
Order the garden menus before Easter so they are out for the first warm weekend.
Package 3
For selling festive bookings and private hire from September: A5 festive menu flyers and DL function room cards.
| Item | Qty | Price |
|---|---|---|
| Festive menu flyersA5, 170gsm gloss, both sides | 1,000 | £77.08 |
| Function room cardsDL, 350gsm silk card, both sides | 250 | £56.82 |
| Print total | £133.90 | |
| UK delivery | Free | |
Leave festive flyers at local offices, clubs and the village hall as well as on your own tables.
Layouts we drew for invented pubs. Each one makes the dates and times the easiest thing to read, because that is what regulars scan for.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
What's on this autumn
Every Premier League game on three screens
Sample design: invented business.
Coming up
Christmas
Festive menu from 27 November, three courses £29.95. Function room for up to 60.
Please drink responsibly. Over-18s only after 9pm.
A5 flyer, both sides, 170gsm gloss
A4 folded to A5, 4 pages, 350gsm, gloss laminated
A room for your occasion
Birthdays, christenings, wakes and club nights
Buffets
£50 deposit to book. Sample design: invented business.
DL card, both sides, 350gsm silk
Lines for pub flyers and menus. Put in your own nights, dishes and prices.
Pub flyers work hardest inside the pub and within walking distance of it. The job is to make regulars come more often and bring other people.
Christmas bookings run from September, summer brings the garden and tournaments, and January is the month to push food and quiz nights.
Print what's-on flyers a quarter at a time, and have them out a week before the quarter starts. Festive menus go out from mid-September; garden menus before Easter; tournament flyers two weeks before the first match.
Count weekly visitors: a flyer for every table plus a stack at the bar usually means 300 to 500 per quarter for a local pub. For Christmas, add a few hundred for offices, clubs and the village hall.
On every table, at the bar in a holder, in the toilets' noticeboard, at local shops, the village hall, sports clubs, and with every food bill. Offices within a mile are worth visiting in September with festive menus.
Flyers handed to people already in the pub bring the best return, because they turn one visit a week into two. Door drops around a pub can work for a relaunch or new food offer; expect responses from a small share of households, a few per thousand, and judge it on bookings rather than footfall.
Gloss for flyers, laminated card for menus, synthetic for outside.
| Job | Size | Paper | Finish | Why |
|---|---|---|---|---|
| What's-on flyer | A5 | 170gsm gloss | None | Stands on a table, bright colours, low cost per quarter. |
| Table food menu | A4 folded to A5 | 350gsm silk board | Gloss lamination both sides | Survives beer, gravy and a nightly wipe. |
| Beer garden menu | A4 | Waterproof synthetic | Wipe-clean | Rain, sun and spills do not mark it. |
| Function room card | DL | 350gsm silk card | None | Feels like a brochure, fits a jacket pocket. |
| Specials insert | A5 | 170gsm silk | None | Cheap to change weekly; can be written on. |
Pubs are dim. Use at least 10pt for menu text and avoid gold or grey text on dark backgrounds.
Pub leaflets that mention alcohol are covered by the advertising rules on alcohol, and drinks promotions by the licensing conditions. These are the points to check.
Alcohol ads must not be aimed at or likely to appeal particularly to under-18s, must not link drinking with social, sexual or sporting success, and must not encourage irresponsible or excessive drinking or imply alcohol improves mood or confidence. People shown drinking must look over 25.
CAP Code section 18: alcoholIn England and Wales, mandatory licensing conditions ban irresponsible promotions, such as unlimited drinks for a fixed price or offers that encourage drinking quickly. Check any drinks deal against those conditions and your own premises licence.
Mandatory licensing conditions guidanceMany drinks producers follow the Portman Group code on naming, packaging and promotion. If a leaflet uses a brewer's or distiller's branding, the brand owner may have its own rules to follow.
Portman Group codesAllergen information for the 14 regulated allergens must be available for all food, on the menu or on request, and any service charge should be shown on the menu.
FSA allergen guidanceThis is a printer's checklist, not legal advice. Check with your licensing authority and the ASA's advice service before printing drinks offers.
A5 printed on both sides fits a month or quarter of weekly events on the front and one-off events and the food offer on the back. DL works for a single event or a fixture list. Print on 170gsm so it stands up on a table.
Quarterly suits most pubs: it keeps the cost down and gives you time to plan events. Put weekly nights as a grid by day and one-off events by date so the flyer stays useful for three months.
Yes, but alcohol ads must follow the CAP Code (not aimed at under-18s, no link to social or sexual success, no encouragement to drink excessively), and promotions must not breach the mandatory licensing conditions on irresponsible promotions. Check with your licensing authority if unsure.
A waterproof synthetic menu. It does not mark in rain or sun, wipes clean of spilt drinks and costs less than laminating card. A4 printed on both sides covers most garden menus.
By mid-September. Office and club parties are often booked by October. Put flyers on tables and at the bar, and leave them at offices, clubs and the village hall with price per head, dates and deposit terms.
Main table menus, yes: lamination protects against beer and gravy and lets staff wipe them down. Do not laminate specials inserts you change weekly or anything you write on.
Yes. Send your events, menu and logo through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution; add File check (£4.99) if you want a person to look it over before print.
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