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Leaflets by tradeHotels and Guest Houses

Leaflets for Hotels and Guest Houses

Welcome booklets, rack cards, room service menus and wedding and festive brochures

Hotels and guest houses print for two audiences: guests already in the building, who need an A5 welcome booklet and a wipe-clean room service menu, and people still choosing where to stay, who pick up a DL rack card or a wedding or festive brochure. This page shows what to print, today's prices, sample layouts, wording, timing and the pricing and rating rules to check.

  • Prices worked out live on every page
  • Saver speed: 7 working days, faster options on the page
  • £7.95 UK delivery, free from £100
  • Every upload checked automatically

What hotels and guest houses use leaflets for

A hotel's print has to inform guests, sell the extras and bring people back directly instead of through booking sites. These are the jobs we print most for hotels, B&Bs and guest houses.

  1. In-room welcome booklets

    Wi-fi, breakfast times, check-out, parking, fire procedure, the restaurant, the spa and the best walks nearby. A stapled A5 booklet with a card cover replaces the tired ring binder and answers the questions reception hears every evening.

  2. Rack cards for visitors

    DL cards in tourist information centres, attractions, stations and other hotels' racks (where they swap) reach people deciding where to stay or eat. Lead with the setting and the reason to stay.

  3. Room service and restaurant menus

    A laminated folded menu in every room for room service, and table menus for the restaurant and bar. They must survive a coffee spill and an anti-bacterial wipe.

  4. Wedding brochures

    Couples compare venues closely and want to show the brochure to family. A booklet with rooms, capacities, packages, sample menus and accommodation does the explaining after the show round.

  5. Christmas and New Year packages

    Festive lunches, party nights, two- and three-night breaks and New Year's Eve dinners. A brochure or folded leaflet from late summer, sent to past guests and left at reception, sells the season early.

  6. Direct booking cards

    A card left in the room or handed over at check-out with a direct booking code or a reason to book with you next time (a better room, late check-out) brings repeat guests back without the booking site's commission.

  7. Meetings and events

    Day delegate rates, room layouts and capacities for local businesses and clubs. A short folded leaflet answers the first enquiry.

Recommended leaflets for hotels and guest houses

What we would print for a hotel or guest house. The 'from' price is today's live price for the lowest-cost options; the example line is a configuration hotels often order.

  • Welcome and wedding booklets

    A5, 8 to 24 pages, 130gsm to 170gsm silk, card cover

    An A5 stapled booklet fits a bedside table drawer. A 350gsm cover with matt lamination keeps it looking new for months of guests; reprint when prices or times change instead of patching a binder.

    from £58.207 working days on Saver

    50 A5 12-page booklets, card cover, matt: £134.82

    Choose size and paper
  • DL rack cards

    DL, 250gsm to 350gsm silk, both sides

    The standard size for tourist and hotel leaflet racks. 250gsm stands up in a rack pocket; 350gsm feels like a brochure. Silk keeps photographs of rooms and views crisp.

    from £24.905 working days on Saver

    1,000 DL rack cards, 350gsm silk: £92.16

    Choose size and paper
  • Laminated room service menus

    A4 folded to A5 or DL, laminated both sides

    Every room needs one, and it gets handled with breakfast-tray hands. Lamination wipes clean between guests; matt avoids glare under bedside lamps.

    from £96.088 working days on Saver

    50 A4 menus folded to A5, matt laminated: £96.08

    Choose size and paper
  • Festive and events leaflets

    A4 folded to DL, 170gsm silk

    Six panels for Christmas lunches, party nights, short breaks and New Year, or for meeting packages. Folds to DL for racks and envelopes.

    from £39.847 working days on Saver

    500 A4 leaflets folded to DL, 170gsm silk: £102.28

    Choose size and paper
  • Direct booking and thank-you cards

    A6 card, 350gsm silk or uncoated

    A card on the pillow or with the bill, with a direct booking code. Uncoated card can carry a handwritten note from the owner.

    from £28.206 working days on Saver

    500 A6 cards, 300gsm natural uncoated: £132.24

    Choose size and paper

Packages for hotels and guest houses

Three packs: in-room print, rack leaflets for the visitor season, and the festive season with menus and party flyers. Each total is the listed lines at live prices.

Package 1

In-room refresh pack

For a 20 to 40 room hotel or guest house: welcome booklets and room service menus for every room with spares.

What is in the In-room refresh pack
ItemQtyPrice
Welcome bookletsA5, 12 pages, 170gsm silk, card cover, matt50£134.82
Room service menusA4 folded to A5, 350gsm, matt laminated50£96.08
Print total£230.90
UK deliveryFree

Fifty of each covers 40 rooms with spares for damage and the ones guests take home.

Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 2

Visitor season pack

For bringing in people already in the area: rack cards for racks across the area, plus direct booking cards for the rooms.

What is in the Visitor season pack
ItemQtyPrice
DL rack cardsDL, 350gsm silk card, both sides1,000£92.16
Direct booking cardsA6, 300gsm natural uncoated, both sides500£132.24
Print total£224.40
UK deliveryFree

Put the rack cards out before Easter and restock in the summer holidays.

Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 3

Festive season pack

For Christmas and New Year: folded festive leaflets for reception, past guests and local offices, plus booklets for weddings and winter breaks.

What is in the Festive season pack
ItemQtyPrice
Festive leafletsA4 roll-folded to DL, 170gsm silk500£102.28
Wedding and breaks brochuresA5, 12 pages, 170gsm silk, card cover, matt50£134.82
Print total£237.10
UK deliveryFree

Post festive leaflets to past guests (with consent) in August; they book the best dates first.

Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Sample leaflet designs for hotels and guest houses

Layouts we drew for invented hotels and guest houses. They put what guests need to know (times, wi-fi, how to get help) first, and the selling second.

These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.

Sample design

In an emergency

Dial 0 from your room phone, day or night. Fire assembly point: the car park by the harbour wall.

  • Reception 020 7946 0102
  • 12 Sample Street, Anytown AB1 2CD

Sample design: invented business.

The HarboursideHotel and restaurant
Guest bedroom with a breakfast tray and towels on the bed

Welcome

Everything you need for your stay

Back cover and front cover

Your stay

Wi-fiHarbourside-Guest
Breakfast7 to 10am
Check-out11am
ParkingRear car park
DogsGround-floor rooms

Late check-out until 1pm when available: ask at reception the evening before.

Eat and drink

The Harbour Room

  • Dinner6 to 9pm
  • BarUntil 11pm
  • Room service7am to 10pm

Ask about local walks: our favourite is the cliff path to the lighthouse, two miles each way.

Pages 2 and 3

Sample: The Harbourside welcome booklet

A5 booklet, 12 pages, card cover (cover and first spread shown)

  • Back cover: the emergency information, so it is always in the same place.
  • First spread: the six facts guests ask at reception, as a grid, before any selling.
  • The booklet runs to 12 pages: the restaurant, spa, local guide and room information follow.
Print this layout: Saddle Stitched Brochures & Booklets from £58.20
Sample design
Ivy CottageBed and breakfast

Six rooms on the edge of the moor

Hotel reception desk and lobby with wooden panelling
  • Breakfast cooked to order
  • Drying room for walkers
  • Parking for every room
  • 020 7946 0446
Front

Book direct

Per room, per night, with breakfast

  • Double, Sun to Thufrom 95.00
  • Double, Fri and Satfrom 120.00
  • Family roomfrom 140.00

Prices include all fees. Two-night minimum on summer weekends.

  • ivycottage.example
  • Sample Lane, Anytown AB1 2CD

Sample design: invented business.

Back

Sample: Ivy Cottage B&B rack card

DL rack card, both sides, 350gsm silk

  • The top third of a rack card is all that shows in a rack: name, setting and one line of promise.
  • Prices say what they include and the minimum stay, so a guest who books is not surprised.
Print this layout: Flyer Printing from £24.90
Sample design

How to book

  1. Call our events team
  2. £10 deposit per guest
  3. Pre-orders 14 days before
  • 020 7946 0675
  • grangepark.example

Sample design: invented business.

New Year's Eve

Dinner and dance £89

Fizz on arrival, five courses, live band until 1am.

31 Dec

Grange Park HotelChristmas 2026

Celebrate with us

Lunches, party nights, breaks and New Year

Outside: back, flap, cover

Festive lunch

From 27 November

  • Two courses24.95
  • Three courses29.95

Monday to Saturday, groups of any size.

Party nights

Fri and Sat in December

  • Three courses and disco42.00
  • Exclusive room, 80+on request

Join other parties or book your own room.

Christmas break

Three nights, 24 to 27 Dec

  • Per person, sharingfrom 545.00
  • Single occupancyfrom 695.00

All meals, Christmas Day lunch and entertainment included.

Inside: three panels

Sample: Grange Park Hotel festive leaflet

A4 roll-folded to DL, 6 panels, 170gsm silk

  • The flap carries New Year's Eve, the highest-value night, because it is the first panel seen when the cover is opened.
  • Each inside panel is one product with its price and what is included.
Print this layout: Folded Leaflet Printing from £39.84

Wording you can use on hotel leaflets

Wording for hotel, B&B and guest house print. Use your own rooms, rates and setting.

Headlines

  • Welcome to [hotel name]
  • [Number] rooms on [setting]
  • Book direct for [benefit]
  • Christmas at [hotel name]: lunches from £[price]
  • Your wedding, your venue, our rooms
  • Walkers, cyclists and dogs welcome

Body text

  • Thank you for staying with us. Breakfast is served in [room] from [time] to [time], the wi-fi network is [name] and check-out is at [time]. If you need anything at all, dial [number] from your room phone or call in at reception, which is staffed [hours].
  • Next time, book with us directly at [web address] or on [phone] and we will [benefit, such as upgrade you if a better room is free or hold your room until 1pm]. Our direct prices include all fees, and you can change your dates up to [x] days before arrival.

Calls to action

  • Book direct at [web address]
  • Ask reception about late check-out
  • Call our events team on [phone]
  • Scan to see this week's dinner menu
  • Rates on leaflets should include all compulsory fees and say per room or per person, and with or without breakfast.
  • Only show a quality grade (stars or similar) you currently hold, with the scheme's name.

When, where and how many

Hotel print splits into the steady in-room material and seasonal selling print that needs to land months ahead of the stay.

Wedding brochures are needed for the January to March fair season; festive leaflets go out from August; rack cards before Easter and summer.

Guest bedroom with a breakfast tray and towels on the bed

When to print

In-room booklets and menus whenever times, prices or services change, and at least once a year. Festive leaflets by August for past guests and September for local offices. Wedding brochures before the January wedding fairs.

Rack cards need to be in racks by Easter, and topped up in the summer holidays.

How many

One booklet and one room service menu per room, plus a quarter again for spares. Rack cards: 1,000 to 2,500 DL cards spread across ten to twenty racks lasts most small hotels a season. Festive leaflets: enough for past guests, reception and local businesses, usually a few hundred.

Where

In every room, at reception, in tourist information centres, local attractions and other hotels' racks that swap, wedding fairs, local offices for Christmas parties, and posted to past guests who have agreed to hear from you.

What response to expect

In-room print is about service and spend per guest rather than response. For festive leaflets, past guests respond far better than cold contacts. Rack cards turn into a handful of bookings and restaurant visits per few hundred taken, more in a busy tourist town.

Paper, size and finish for hotels and guest houses

In-room print needs to last months of handling; selling print needs to look as good as the rooms.

JobSizePaperFinishWhy
Welcome bookletA5170gsm silk, 350gsm coverMatt cover laminationStays flat in a drawer and looks new for months.
Room service menuA4 folded to A5350gsm silk cardMatt lamination both sidesWipes clean between guests; no glare under bedside lamps.
Rack cardDL250gsm to 350gsm silkNoneSits upright in a rack pocket in reception; silk keeps room photos sharp.
Festive leafletA4 folded to DL170gsm silkRoll foldSix panels, fits a DL envelope and a rack.
Thank-you or booking cardA6300gsm natural uncoatedNoneTakes a handwritten note; feels personal.

Room photographs print darker than they appear on a backlit screen. Use bright, daylight shots and ask for them to be lightened for print.

Before you print: rules for hotels and guest houses

Hotel leaflets quote prices, grades and facilities. These are the points that most often need checking.

  • Prices must include unavoidable fees

    Under the Digital Markets, Competition and Consumers Act 2024, an advertised price must include fees every guest has to pay, such as booking, cleaning or resort fees. Say whether the price is per room or per person and what it includes, and list genuinely optional extras separately.

    CMA guidance on unfair commercial practices
  • Quality grades and awards

    Only show a quality grade, such as stars, or an award you currently hold, naming the scheme (for example VisitEngland or AA). Remove expired grades when you reprint.

    CAP Code
  • 'From' prices and availability

    A 'from' price should be available on a reasonable number of dates. If the lowest rate applies only midweek or out of season, say so next to it.

  • Accessibility and facilities

    Describe step-free access, accessible rooms, parking and pet policies accurately. Guests with access needs plan around what the leaflet says, so 'accessible' should mean something specific.

This is a printer's checklist, not legal advice. Check the CMA's guidance and your rating scheme's rules, or ask trading standards, before you print.

Questions about leaflets for hotels and guest houses

What should go in a hotel welcome booklet?

Wi-fi details, breakfast and dining times, check-out time, parking, fire and emergency procedure, how to contact reception, room facilities, the restaurant and bar, any spa or leisure, and a short local guide. Put emergency information in the same place in every booklet, such as the back cover.

What size is a hotel rack card?

DL (99 × 210 mm) is the standard size for tourist and hotel leaflet racks. Print on 250gsm to 350gsm so it stands up, and put your name and reason to stay in the top third, which is all that shows in a rack.

How many welcome booklets does a hotel need?

One per room plus about a quarter again for damaged and taken copies. A 40-room hotel usually orders 50. Short runs are better: reprint when times or prices change instead of patching old copies.

Should room service menus be laminated?

Yes. They are handled with food and drinks and need to be wiped between guests. Matt lamination avoids glare under bedside lights. A 350gsm card folded to A5 with lamination on both sides is a common choice.

Do hotel prices on leaflets need to include all fees?

Yes. Under the Digital Markets, Competition and Consumers Act 2024, advertised prices must include unavoidable fees such as booking or cleaning fees. State whether prices are per room or per person and what is included.

When should hotels print Christmas brochures?

Send festive leaflets to past guests who have agreed to hear from you in August, and have them at reception and with local businesses from September. Office party organisers and families planning breaks often book by October.

Can you design our welcome booklet?

Yes. Send your text, photos and logo through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution; add File check (£4.99) if you want a person to check the file before print.

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