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Leaflets by tradePlumbers
Door-drop flyers, keep-by-the-stopcock cards, door hangers and quote leave-behinds
Plumbers get the most from two pieces of print: a DL or A5 flyer on 170gsm gloss for door drops around the streets you already work in, and a stiff A6 card on 350gsm that a customer keeps in the kitchen drawer for the day a pipe lets go. This page sets out what to print, live prices, ready-made packs, sample layouts, wording and the Gas Safe and consumer-law points to check first.
Most plumbing work is local and arrives by phone, often on the worst morning of somebody's week. A leaflet has two jobs: make your number the one people find when water is coming through the ceiling, and win the planned jobs, such as a new bathroom suite or an outside tap, before the homeowner searches online.
When you are fitting a cylinder on one street, the neighbours have the same 1930s pipework and the same stopcock that will not turn. A few hundred DL flyers round a job costs little and matches how plumbing work clusters.
An A6 card on 350gsm with your number, your area and 'where is your stopcock?' on the back. People keep it because it is useful, and it is still there when the washing machine hose splits.
A hanger on the handle reads as a polite note rather than junk mail: 'We are working at number 14 this week, ask us about your own boiler or taps while we are here.'
After pricing a job, leave a writable sheet with the quote, what it covers and how to book. Your name ends up on the fridge, not lost in an inbox.
A folded leaflet listing what you do for rented homes, such as leaks, toilets, outside taps, annual checks and void-property work, left with local letting agents and handed to landlords on the job.
Moving into a new town or adding an area, a run of 2,500 to 5,000 flyers over two months tells people you now cover their postcode, before they have seen the van.
A short autumn leaflet on lagging pipes and finding the stopcock before the first hard frost is genuinely useful, and the people who read it are the ones who will call you in January.
What we would print for a plumbing business. The 'from' price is today's live price for the lowest-cost options; the example line is a configuration plumbers often order.
DL (99 × 210 mm), 170gsm gloss, both sides
DL slides through every letterbox without folding, 170gsm is stiff enough not to crumple on the mat, and two sides give room for services on one side and the area map on the other.
from £24.905 working days on Saver
2,500 DL flyers, 170gsm gloss: £78.70
Choose size and paperA6 postcard, 350gsm silk card, both sides
Card this thick survives a kitchen drawer for years. Put the emergency number large on the front and simple stopcock advice on the back so it earns its place.
from £28.206 working days on Saver
500 A6 cards, 350gsm silk: £59.72
Choose size and paper70 × 200 mm, rounded ends, 350gsm silk card, both sides
Hangers get read because they have to be taken off the handle. They suit the houses either side of a job and streets where letterboxes have 'no junk mail' signs.
from £62.448 working days on Saver
250 door hangers, 350gsm silk: £128.16
Choose size and paperDL, 300gsm smooth white uncoated card, both sides
Uncoated card takes biro and pencil without smudging, so you can write the price and the job reference in the customer's kitchen and leave a tidy, branded quote.
from £25.486 working days on Saver
500 DL quote sheets, uncoated: £58.94
Choose size and paperA4 roll-folded to DL, 6 panels, 170gsm silk
Six panels hold a full service list for landlords and agents, with response times and how you invoice, and the folded leaflet still fits a DL rack.
from £39.847 working days on Saver
250 folded leaflets, 170gsm silk: £89.08
Choose size and paperEach pack is a list of real products with the options shown, priced live and added up. There is no pack price: buying the lines separately costs exactly the same, and one delivery charge covers the basket.
Package 1
For a one-van plumber working around current jobs: flyers for the surrounding streets and hangers for the houses either side.
| Item | Qty | Price |
|---|---|---|
| DL door-drop flyers170gsm gloss, both sides | 2,500 | £78.70 |
| Door hangersRounded ends, 350gsm silk, both sides | 250 | £128.16 |
| Print total | £206.86 | |
| UK delivery | Free | |
2,500 flyers is roughly ten to twelve jobs' worth of surrounding streets at 200 to 250 doors per job.
Package 2
For the glovebox: emergency cards for every customer and writable quote sheets for pricing visits.
| Item | Qty | Price |
|---|---|---|
| A6 emergency cards350gsm silk card, both sides | 500 | £59.72 |
| DL quote sheets300gsm smooth white uncoated, both sides | 500 | £58.94 |
| Print total | £118.66 | |
| UK delivery | Free | |
Hand a card to every customer, not only new ones: the card is what brings the repeat call.
Package 3
For moving into a new town or adding postcodes: a bigger door-drop run plus folded leaflets for local letting agents.
| Item | Qty | Price |
|---|---|---|
| DL door-drop flyers170gsm gloss, both sides | 5,000 | £116.34 |
| Folded landlord leafletsA4 roll-folded to DL, 170gsm silk | 250 | £89.08 |
| Print total | £205.42 | |
| UK delivery | Free | |
Drop the flyers in two waves four to six weeks apart to the same streets; most calls come after the second.
Three layouts we drew for invented plumbing firms. They follow what works on a doormat: the phone number big enough to read from standing height, the area covered, and a short list of the jobs people actually call about.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
Local plumber, AB1 and AB2
Leaks, taps, toilets and boilers
Fixed prices quoted before we start
Call 0161 496 0218
Sample design: invented business.
Where we work
We tell you the price before we start, and we tidy up after ourselves.
Price before we start
Gas Safe registration no. 000000 (sample).
DL flyer, both sides, 170gsm gloss
Water where it should not be?
0161 496 0563
Keep this card in the kitchen drawer
Before we arrive
Sample design: invented business.
A6 card, both sides, 350gsm silk
Working in your road
We are at number 14 this week
Sorry for the van outside. If anything in your home needs looking at, knock while we are here.
0161 496 0745
Ask for Dan or Lee
Sample design: invented business.
Jobs we do round here
Most of the houses in this road have the same pipework, so we often know the fix before we look.
12 Sample Street, Anytown AB1 2CD
Door hanger, 70 × 200 mm, 350gsm silk, both sides
Wording that suits a plumbing leaflet: plain, local and specific. Swap the bracketed parts and keep every promise one you can meet on a busy Monday.
Plumbing demand follows the weather and the housing stock. Drop where you already work, in the weeks before the jobs arrive, and keep cards going into every customer's hand all year.
October to January is peak: frozen and burst pipes, boilers failing on the first cold mornings and leaks found when the heating goes on. Spring and summer are steadier, with bathroom refits and outside taps.
Plan the biggest run for late September and October, so your card is in the drawer before the first frost. A second drop in January catches people who had a bad experience with whoever came out over Christmas.
Planned work such as bathroom taps, showers and outside taps books best from March to June, so a spring drop can lead with those.
A one-van plumber usually does well with 200 to 300 doors round each job plus 1,000 to 2,500 a month across a target patch.
Through doors in streets of similar age to houses you already work on, on handles either side of a live job, in the hand of every customer at the end of a visit, and in the racks of local letting agents, hardware shops and community centres that allow it.
Respect 'no junk mail' signs and local rules on handing out flyers in the street; some councils control distribution in designated areas.
Cold door drops for trades usually bring a few calls per thousand, sometimes nearer one in a hundred in streets next to recent jobs. The emergency card works on a longer clock: it may be months before the call comes, so ask every new caller where they found your number.
Plumbing leaflets get handled with wet or dirty hands, live in drawers and vans, and need to be readable in poor light. Choose weight and finish for the job each piece does.
| Job | Size | Paper | Finish | Why |
|---|---|---|---|---|
| Door-drop flyers | DL or A5 | 170gsm gloss | None | Stiff enough not to crumple, bright for photos of finished bathrooms, low cost per door. |
| Emergency cards | A6 | 350gsm silk card | None or gloss front | Survives years in a drawer; gloss front wipes clean. |
| Door hangers | 70 × 200 mm | 350gsm silk card | None | Holds its shape on a handle in wind and drizzle. |
| Quote sheets | DL | 300gsm smooth uncoated | None | Takes biro and pencil; coated stock smears. |
| Landlord leaflets | A4 folded to DL | 170gsm silk | Roll fold | Room for a full service list; fits agents' DL racks. |
Set the phone number at 24pt or larger on the front of flyers and cards. It is the one thing everyone needs to read, often without glasses.
Use real photos of your own finished work rather than stock images of chrome bathrooms; people check the van and the photos match.
Plumbers' marketing is mostly general consumer law, with one firm rule for gas work. These are the points we see plumbers check before printing.
By law, anyone working on gas appliances or fittings in a home must be on the Gas Safe Register. Only offer gas work such as boiler repairs or servicing if the business is registered, and use the Gas Safe logo and your registration number only in line with the Register's own rules.
Gas Safe RegisterIf a leaflet mentions a price, make sure it does not leave out a fixed charge the customer will always pay, such as a call-out fee or minimum first hour. The CAP Code and consumer law treat a headline price that hides compulsory charges as misleading.
CAP Code (non-broadcast)When a contract is agreed in the customer's home, the Consumer Contracts Regulations 2013 usually give a 14-day cancellation right and require you to give cancellation information. Emergency repairs the customer asks you to start straight away are treated differently, so check how this applies to your jobs.
Consumer Contracts Regulations 2013Show logos such as WaterSafe, an approved-plumber scheme or a trade association only while you are a current member, and follow that body's rules on how the logo can be used.
'24 hour', 'fixed price' and 'no call-out charge' must be true every time. Unfair commercial practices rules, now in the Digital Markets, Competition and Consumers Act 2024, cover misleading claims and pressure tactics.
DMCC Act 2024This is a printer's checklist, not legal advice. Check current guidance from the Gas Safe Register, your trade body or Trading Standards before you print.
DL (99 × 210 mm) on 170gsm gloss is the usual choice. It goes through every letterbox flat, it is stiff enough to land well, and two sides give room for a job list on one side and the area you cover on the other. A5 suits a flyer with photos of finished bathrooms.
A one-van plumber usually starts with 200 to 300 doors around each job plus 1,000 to 2,500 a month in a target patch. Repeating the same streets several times works better than covering a whole town once, because people recognise the name on the second or third drop.
A 350gsm A6 card. Thin flyers get recycled with the post, while a stiff card with useful stopcock advice on the back tends to go in a drawer and stay there. Use flyers to reach new streets and cards for every customer and every door you knock on.
Only if your business is on the Gas Safe Register, and then in line with the Register's rules on using its logo and showing registration numbers. If you are not registered, do not offer gas work at all on the leaflet, including boiler repairs or servicing.
Prices for fixed jobs, such as replacing a tap washer or fitting an outside tap, can help. Make sure any call-out fee or minimum charge is included or stated clearly next to the price, so the headline is not misleading.
They suit the houses either side of a live job and streets with 'no junk mail' signs, because a hanger on the handle reads like a note from someone nearby. Only say you are working in the road when you really are.
Each product page shows the Saver working days and any faster speeds, plus delivery. Delivery is £7.95 per order to the UK mainland and free when the print reaches £100. Print the autumn run in September so it lands before the first frost.
Yes. Our Artwork and Design Service can set your logo, photos and wording into a flyer or card. Every upload is checked automatically for size, bleed and resolution, and File check (£4.99) adds a person reviewing your file before print.
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