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Leaflets by tradeGyms
January door drops, guest passes, class timetables and membership guides
Gyms get most from big, light A5 or DL door drops on 130gsm to 170gsm gloss in January and September, backed by stiff guest-pass cards and wipe-clean class timetables inside the building. This page covers what to print, live prices, ready-made packs, sample layouts, wording and the pricing rules that apply to membership offers.
Gym membership is bought in waves and lost in a trickle. Print does two jobs: catch the waves in January, after Easter and in September, and slow the trickle by keeping members coming through the door.
The biggest drop of the year. A5 or DL flyers through every door within a 10 to 15 minute drive, landing between Boxing Day and the second week of January, with the membership price, what is included and how to join online. Repeat the same streets in the first week of February for the people who waited.
A card a member hands to a friend for a free week or a free class. Friends of members join more readily than strangers, stay longer and train at the same times, so this is often the best-paying piece of gym print.
Members plan their week around the studio timetable. A wipe-clean A4 or A3 sheet on the studio door and at reception, plus a DL handout, stops 'what time is spin?' questions and gets people trying new classes.
A folded leaflet at reception that sets out each membership option, the joining fee, the minimum term, how to freeze or cancel and what each level includes. It answers the questions sales staff are asked twenty times a day and shows the terms in writing.
A new gym or a reopened one sells founder memberships before the doors open. Flyers through doors, at the sales cabin and in local workplaces, with the opening date and the founder price, fill the first month.
Local employers, hospitals and colleges often run staff wellbeing schemes. A leaflet for HR teams and staff rooms with a corporate rate, off-peak hours and the walking distance from the site opens a second stream of members.
A card for new members with their induction date, the trainer's name and a simple first-month plan. Members who come back in the first fortnight are much more likely to still be members in month three.
What we would print for a gym, starting with the January drop. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration gyms often order.
A5 or DL, 130gsm to 170gsm gloss, both sides
The joining campaign workhorse. Gloss shows the gym floor and classes in strong colour, and 130gsm keeps the cost down on a 10,000 drop.
from £24.905 working days on Saver
10,000 A5 flyers, 130gsm gloss: £243.00
Choose size and paperA6, 350gsm silk card, both sides
A pass needs to feel like something of value, not a flyer. Card stock takes a member's name and a staff signature on the back.
from £28.206 working days on Saver
1,000 A6 guest passes: £74.16
Choose size and paperA4 or A3 waterproof synthetic
Sweat, spray and fingerprints wipe off. Pin one on every studio door and at reception, and reprint each term.
from £54.007 working days on Saver
25 A3 waterproof timetables: £100.90
Choose size and paperA4 roll-folded to DL, 6 panels, 170gsm silk
Six panels hold every membership level, the joining fee, the terms, the class list and the opening hours. It fits a reception rack and a gym bag.
from £39.847 working days on Saver
1,000 folded guides, 170gsm silk: £128.82
Choose size and paper70 × 200 mm, 350gsm silk card
On a new-build estate with letterbox cages or no-junk-mail signs, a hanger on the door handle is seen by everyone in the house. Use it for pre-sale and opening offers.
from £62.448 working days on Saver
1,000 door hangers, 350gsm: £223.74
Choose size and paperThree packs: the January joining rush, a reception refresh, and the pre-sale for a gym that has not opened yet. Totals are today's live prices for the exact lines listed.
Package 1
For the new-year campaign: a big run of A5 flyers for two drops and guest passes for members to hand out.
| Item | Qty | Price |
|---|---|---|
| A5 door-drop flyersA5, 130gsm gloss, both sides | 10,000 | £243.00 |
| Guest passesA6, 350gsm silk card | 1,000 | £74.16 |
| Print total | £317.16 | |
| UK delivery | Free | |
Drop 6,000 between Boxing Day and 6 January and 4,000 in the first week of February. Order by early December so the flyers arrive before the Christmas carrier rush.
Package 2
For the start of a term or a timetable change: membership guides for the desk and new timetables for every studio door.
| Item | Qty | Price |
|---|---|---|
| Membership guidesA4 roll-folded to DL, 170gsm silk | 1,000 | £128.82 |
| Studio timetablesA3 waterproof, single sided | 25 | £100.90 |
| Print total | £229.72 | |
| UK delivery | Free | |
Print the date the timetable starts in the top corner so old copies are easy to spot.
Package 3
For a gym opening on or near a new estate: door hangers for the estate, flyers for the wider area and passes for the open day.
| Item | Qty | Price |
|---|---|---|
| Door hangers70 × 200 mm, 350gsm silk card | 1,000 | £223.74 |
| DL flyersDL, 170gsm gloss, both sides | 5,000 | £116.34 |
| Open-day passesA6, 350gsm silk card | 500 | £59.72 |
| Print total | £399.80 | |
| UK delivery | Free | |
Hang the door hangers on the estate four weeks before opening, and drop the DL flyers in the surrounding streets two weeks before.
Four layouts we drew for invented gyms: a January door drop, a guest pass, a class timetable and a membership guide. Each puts the price and the conditions together, which is what members and the rules both expect.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
Start in January, no contract
What you get
Cancel with one month's notice
Over 16s. Price for new members joining in January. Sample design: invented business.
A5 flyer, both sides, 130gsm gloss
From a member, for a friend
Seven days, on us
Gym floor and classes for a week, no card details needed
Pass details
Bring photo ID on your first visit. One pass per guest in 12 months.
Guests 16 and over. Sample design: invented business.
A6 postcard, 350gsm silk card, both sides
Class timetable
Book in the app up to 7 days ahead
Sample. Invented business.
A4 waterproof sheet, single sided
Opening hours
Sample design: invented business.
Your terms in plain English
Ask us before you sign
Full terms at reception and on our website.
Join us
Membership guide, prices from 1 January
Off-peak
£19 a month
Rolling monthly. Total in the first month £39 with joining fee.
Full access
£29 a month
Rolling monthly. Total in the first month £49 with joining fee.
Annual
£290 a year
12-month term. Refund rules at reception.
A4 roll-folded to DL, 6 panels, 170gsm silk
Lines that suit gym print. Give the full price and term next to any offer, and keep results claims out unless you can prove them.
Gym leaflets work to the calendar: most people decide to join in a few predictable weeks, and the gym that is on the doormat that week gets the visit.
January is the peak joining month by a distance, with September (after the summer holidays) second. The weeks after Easter are a smaller spring wave; December and high summer are slow.
Land the January drop between 27 December and 10 January, and a second drop in early February. Drop again in the first fortnight of September and after Easter. Order January flyers by early December; carriers are busy and print queues are longer then.
Most members live or work within a 10 to 15 minute journey. A typical independent gym drops 5,000 to 20,000 flyers per campaign across that area, twice. Guest passes go out in 500s or 1,000s through members.
Through doors in the catchment, on new-build estates (door hangers), at local workplaces, colleges and hospitals with permission, and at the reception desk. Some councils require consent to hand out leaflets in the street, so check before staff stand on the high street.
Cold door drops for gyms usually return a few enquiries per thousand; a January drop with a clear price does better than a summer one. Guest passes handed out by members convert far more of the people who use them. Give each campaign its own landing page or code so you can count joins.
Gyms print in volume, so the door drop should be light and low cost; the pieces that stay in the building should be tough.
| Job | Size | Paper | Finish | Why |
|---|---|---|---|---|
| January door drop | A5 or DL | 130gsm gloss | None | Lowest cost per thousand for big runs, strong colour. |
| Guest pass | A6 | 350gsm silk card | None | Feels valuable, takes a name and signature. |
| Class timetable | A3 or A4 | Waterproof synthetic | Wipe-clean | Survives sweat, spray and fingerprints. |
| Membership guide | A4 folded to DL | 170gsm silk | Roll fold | Six panels for prices, terms and classes. |
| Estate door hanger | 70 × 200 mm | 350gsm silk card | None | Stays on the handle, read by the whole house. |
Gym photography is often dark. Brighten photos before sending artwork, because dark images print darker on paper than they look on a screen.
Keep the price and terms at body-text size or larger: small print on membership offers is what complaints are made of.
Gym offers are about prices and contracts, and leaflets are judged on what a reader would take from them. These are the points to check before printing.
Under consumer protection law, unavoidable fees should not be left out of the headline price. Show the joining fee, the minimum term and any compulsory charges alongside the monthly price, in a size people will read. The DMCC Act 2024 treats leaving out unavoidable fees ('drip pricing') as misleading.
Digital Markets, Competition and Consumers Act 2024Only use these if they are true. If members must give a month's notice or pay to cancel, say so next to the claim; a notice period is not 'cancel any time'.
The CAP Code's weight-control rules mean promises of a specific weight loss, or quick results without effort and diet, are not acceptable. Talk about classes, kit, coaching and hours instead, and keep before-and-after photos typical and real.
ASA: weight controlA free week or free induction must be genuinely free: no card details taken for an automatic sign-up unless that is stated clearly up front. The CAP Code covers how 'free' can be used.
CAP CodeThis is a printer's checklist, not legal advice. Check the CAP Code, Trading Standards guidance and your own membership terms before you print.
The first ten days of January is the busiest joining period, so land flyers between 27 December and 10 January and drop the same streets again in early February. September is the second-best time, followed by the weeks after Easter. Summer and December drops usually work hardest only with a strong offer.
Enough to cover the homes within a 10 to 15 minute journey, twice. For most independent gyms that means 5,000 to 20,000 flyers per campaign. Larger runs cost much less per flyer, so one big January order is usually better value than several small ones.
The monthly price with the joining fee and the minimum term next to it, what membership includes, opening hours, location and how to join. Add one reason to come in this month, such as a dated offer, and a photo of your own gym floor rather than stock images.
Be careful. The CAP Code does not allow promises of a specific weight loss or quick results without diet and effort, and results claims need evidence. Talking about classes, coaching, equipment and hours is safer and usually just as persuasive.
Usually better than cold flyers, because the guest already knows a member and often trains at the same time. Print them on stiff card, record the member's name on the back, and set clear limits such as one pass per guest a year.
Waterproof synthetic stock. It wipes clean of sweat, spray and fingerprints, does not tear when pinned and taped, and stays flat on studio doors. Print the start date on it so out-of-date copies are easy to spot.
Yes. Send your prices, terms, logo and photos through our Artwork and Design Service, or use the free online designer on the product page. Every upload gets an automatic check for size, bleed and resolution; File check (£4.99) adds a person looking over it.
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