Leaflets for Dentists

What dentists use leaflets for

A dental leaflet usually does one of two jobs: it explains a treatment well enough that the patient comes back ready to say yes, or it reminds a registered patient that they are due. Very little of it goes through letterboxes, and the bits that do are about a new practice or new NHS places.

1. Treatment guides in the waiting room

   Implants, clear aligners, whitening, crowns and veneers, root canal, children's dentistry. Patients read these while they wait and take them home to think about cost. One guide per treatment lets you replace a single title when fees or techniques change.

2. New patient welcome pack

   A short brochure given at the first visit: the team, opening hours, how to book, the emergency number, how NHS and private fees work at your practice, and how to make a complaint. It answers the questions reception otherwise repeats twenty times a week.

3. Recall and hygienist reminders

   An A6 card handed over at the desk with the next check-up month written on it, or posted to patients who have lapsed. Card stock takes a biro and survives a fridge door for six months.

4. Dental plan and membership leaflets

   If you run a monthly plan, a laminated DL sheet showing each tier, what is included, the monthly fee and what is not covered. The chairside team can talk patients through it and hand it over.

5. Aftercare instructions

   Extraction, implant surgery, whitening trays, new dentures. A plain sheet the dentist can tick or write on, given at the end of the appointment, cuts the calls about bleeding and pain relief.

6. Opening or new NHS places

   The one time a practice door-drops: a new surgery, a change of owner, a move to new premises or newly available NHS places. A5 flyers through doors within a mile or two, plus a stack at the library and pharmacy.

7. School and community visits

   Toothbrushing advice sheets for nurseries and primary schools, and talks for parent groups or care homes. Keep them practical and free of sales messages: these go to children and their carers.

Recommended leaflets for dentists

What we would print for a dental practice. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration that suits the job.

• 

  Folded treatment guides

  A4 roll-folded to DL, 6 panels, 250gsm silk

  Six panels give room for what the treatment is, who it suits, the steps, how long it takes, the fee range and aftercare. DL sits in a standard rack and fits a pocket or handbag.

  from £39.847 working days on Saver

  250 roll-folded guides, 250gsm silk: £92.92

  Choose size and paper
• 

  New patient brochures

  A5 stapled, 8 pages, 170gsm silk, 350gsm matt-laminated cover

  Eight pages hold the team, the fee structure, opening hours, the emergency arrangements and the complaints route without cramming. The laminated cover keeps it clean in a waiting room.

  from £58.207 working days on Saver

  250 A5 brochures, 8 pages, laminated cover: £175.00

  Choose size and paper
• 

  Recall cards

  A6, 300gsm smooth white uncoated card, both sides

  Uncoated card takes the next appointment date in ballpoint without smudging, which gloss will not. A6 fits a purse, a fridge magnet clip and a standard envelope for lapsed-patient mailings.

  from £28.206 working days on Saver

  1,000 A6 recall cards, uncoated: £58.72

  Choose size and paper
• 

  Dental plan leaflets

  DL, 350gsm silk card, matt laminated both sides

  A plan sheet gets handled across the chair, at the desk and at home. Matt lamination stops it looking tired, and the stiff card stands up in a rack beside the treatment guides.

  from £35.908 working days on Saver

  500 DL plan leaflets, matt laminated: £84.56

  Choose size and paper
• 

  Aftercare sheets

  A5, 170gsm smooth white paper, front only

  Plain, writable and low cost per sheet, so the dentist can tick the instructions that apply and add a note.

  from £25.486 working days on Saver

  500 A5 aftercare sheets, front only: £56.44

  Choose size and paper
• 

  Counter leaflet holders

  A5 cardboard counter holder, printed

  A printed holder on the reception desk keeps the plan leaflets and new patient brochures upright and in one place instead of fanned across the counter.

  from £81.1411 working days on Saver

  2 printed A5 counter holders: £121.78

  Choose size and paper

Packages for dentists

Three packs: welcoming new patients, a treatment guide rack and a door drop for a new surgery. Totals are live prices.

Sample leaflet designs for dentists

Three layouts we drew for invented practices. Dental print works best when it reads like good chairside advice: one treatment per leaflet, honest fee ranges, and the regulatory details in the same place every time.

These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.

Wording you can use on dental practice leaflets

Lines that suit dental practices: factual, reassuring and checkable. Replace the bracketed parts, and keep every claim one you could show the GDC how you meet.

• Write 'from £' only if a real patient could have the treatment at that price, and say what the price includes.
• Use before-and-after photos only of your own patients, with written consent, unretouched, and with the treatment named.

When, where and how many

Dental leaflets mostly live in the practice: in racks, at the desk and in the surgery drawer. Door drops are kept for openings, moves and new NHS places.

January brings enquiries for whitening, aligners and long-postponed treatment. Late summer and September are busy with children's check-ups before and after the return to school.

Where they go

Waiting-room racks, the reception counter, the treatment room drawer and the envelope with treatment plans. For openings, through doors within one to two miles and in community places such as libraries, children's centres and pharmacies that agree to take them.

Nurseries and schools welcome oral-health sheets for children, but keep these free of any treatment promotion.

How many

A single-surgery practice gets through 100 to 250 of each treatment guide in a year; a larger mixed practice more. Print 250 per title to start. Recall cards go quickly: roughly one per patient per check-up cycle, so 1,000 covers a few months at a busy desk.

When to print

Before January for treatment guides, before fee changes take effect and before any change of name, owner or address. NHS charge bands in England usually change in April, so print fee material after the new figures are confirmed. Allow the Saver working days shown on the product page plus delivery.

What response to expect

Rack guides are judged by conversion, not replies: ask new consultation patients what they read first. Opening door drops usually bring a few registrations per thousand homes, rising where local NHS places are hard to find. Track them with a dedicated phone line or a 'how did you hear' question on the registration form.

Paper, size and finish for dentists

Patients read dental leaflets close up, often more than once, and usually while anxious. Clear type on a calm, heavy stock does more than bright gloss.

Set body text at 10pt or larger and keep strong contrast: many readers are older, some will have been given sedation advice and are reading on the way home. Avoid white text on pale aqua, a common dental colour that fails contrast checks.

If a guide carries photos of teeth, ask for silk rather than gloss: gloss reflects the overhead light and hides detail.

Questions about leaflets for dentists