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Leaflets by tradeBuilders
Extension flyers, project brochures, neighbour letters and site-board leave-behinds
Builders win most work from homeowners who can see a job going on nearby, so the print that pays is an A5 flyer on 170gsm silk for the streets round a live site and a short stapled brochure of finished projects to leave after a survey visit. This page covers what to print, live prices, ready packs, sample layouts, wording, drop timing and the consumer-law points to check before you print.
An extension or loft conversion is a big decision that people think about for a year or more before they ring anyone. A builder's leaflet is less about the phone ringing tomorrow and more about being the name they already know when they finally decide. The jobs below are the ones builders actually print for.
While a rear extension is going up, the neighbours walk past the skip every day and many of them have the same house with the same small kitchen. A drop of 300 to 500 flyers within a few streets reaches people who can see your work in progress.
A short card through the doors either side and opposite: when the skip arrives, working hours, who to call about parking or dust. It heads off complaints and is often the first time a future customer sees your name.
A stapled A4 or A5 booklet of finished extensions, loft rooms and garage conversions, with the stages of a typical job and what you need from the client. Left on the kitchen table, it keeps you in the conversation while they gather other quotes.
A printed sheet setting out how you price, what is included and what is a provisional sum, so the client can compare your quote line by line rather than on the bottom figure alone.
A folded leaflet that explains permitted development, planning applications and building regulations sign-off in plain words. Homeowners keep useful explainers, and they come back to the builder who gave it to them.
A small stack of brochures left with local agents, architects and structural engineers who are asked 'do you know a good builder?' every week.
A card at handover with guarantee details, what to do about snagging and a polite request to recommend you. Satisfied clients pass it to friends who are planning the same job.
What we would print for a building firm. The 'from' price is today's live price for the lowest-cost options; the example line shows a typical builder's order.
A5 (148 × 210 mm), 170gsm silk, both sides
A5 gives room for two or three good photos of finished work, which is what sells an extension. Silk shows photos well without the shine of gloss.
from £24.905 working days on Saver
1,000 A5 flyers, 170gsm silk: £77.08
Choose size and paperA4 stapled booklet, 12 pages, 170gsm silk, 350gsm matt laminated cover
Twelve pages hold six to eight finished projects plus how you run a job. A heavier cover makes it feel like a proper document, not a leaflet, so it stays on the table.
from £58.207 working days on Saver
50 A4 brochures, 12 pages: £191.00
Choose size and paperA6 card, 350gsm silk, both sides
Short notices about skips, deliveries and hours fit on an A6 card, and a card through the door reads as a courtesy rather than an advert.
from £28.206 working days on Saver
250 A6 cards, 350gsm silk: £50.98
Choose size and paperA4 half-folded to A5, 4 pages, 170gsm silk
Four A5 pages cover planning, building regulations, party wall notices and how long each stage takes, which is the information homeowners ask for at every first visit.
from £39.847 working days on Saver
250 folded A5 leaflets: £89.08
Choose size and paperA4, 120gsm smooth white paper, both sides
Plain uncoated paper takes pen and goes through an office printer, so you can print or write each client's figures on a branded sheet that lists what your price includes.
from £25.486 working days on Saver
250 A4 quote sheets: £60.76
Choose size and paperEach pack is a list of real products, priced live and added up line by line. There is no pack price: ordering the lines on their own costs exactly the same, and one delivery charge covers the basket.
Package 1
For a builder starting an extension: notice cards for the neighbours and flyers for the surrounding streets.
| Item | Qty | Price |
|---|---|---|
| A6 neighbour notice cards350gsm silk card, both sides | 250 | £50.98 |
| A5 site-area flyers170gsm silk, both sides | 1,000 | £77.08 |
| Print total | £128.06 | |
| UK delivery | Free | |
Use the cards on the dozen or so doors closest to the site and spread the flyers over three or four sites through the year.
Package 2
For the van: brochures to leave after a survey and planning explainers for clients at the idea stage.
| Item | Qty | Price |
|---|---|---|
| A4 project brochures12 pages, 170gsm silk, 350gsm matt laminated cover | 50 | £191.00 |
| Folded planning explainersA4 folded to A5, 170gsm silk | 250 | £89.08 |
| Print total | £280.08 | |
| UK delivery | Free | |
Fifty brochures suits a firm doing a few surveys a week; reprint when the photos of new projects are better than the old ones.
Package 3
For a firm moving into new postcodes: a bigger flyer run, brochures for agents and architects, and quote sheets.
| Item | Qty | Price |
|---|---|---|
| A5 flyers170gsm silk, both sides | 5,000 | £171.58 |
| A4 project brochures12 pages, 170gsm silk, 350gsm matt laminated cover | 50 | £191.00 |
| A4 quote sheets120gsm smooth white paper | 250 | £60.76 |
| Print total | £423.34 | |
| UK delivery | Free | |
Spread 5,000 flyers over two or three months in the streets with the house types you build for most, rather than one big drop.
Three layouts we drew for invented building firms. Each leads with finished work, says plainly what the firm builds and gives the homeowner a next step that does not commit them to anything.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
Extensions in Anytown since 2009
More room without moving house
Single and double-storey extensions, loft rooms and garage conversions
Free survey visit: 0161 496 0372
Sample design: invented business.
How a job runs
See the extension we are building now at 12 Sample Street, and ask the owners how it is going.
Sample design: invented business. Trade body logos only if a member.
A5 flyer, both sides, 170gsm silk
We are starting work at number 9
From Monday 3 March, for about 14 weeks
Any problem? 0161 496 0884
What to expect
Sample design: invented business.
A6 card, both sides, 350gsm silk
Next steps
Book a survey and we will tell you whether your loft needs planning permission, what building control will ask for and roughly what it will cost.
Sample design: invented business.
Planning a loft room? Start here
A plain guide to permission, regulations and timings
Permission
Do I need planning?
Many rear dormers fall under permitted development. Front dormers, flats and conservation areas usually need an application. We check before you spend anything.
Regulations
Building control
A4 folded to A5, 4 pages, 170gsm silk
Wording for builders' leaflets: specific about the jobs you take on, honest about time on site, and short. Swap the bracketed parts.
Building work is planned months ahead. The aim is to be in front of people while they are thinking, not only when they are ready to sign, so keep a steady drip of print around every live site.
January to March is when households plan the year's big project and start getting quotes; September and October bring a second wave aiming to finish before the following summer. December is quiet.
The best months are January to March, when people are planning and saving, and September to October. Time a drop round each live site in the first few weeks of the build, when the scaffold or footings are most visible.
Neighbour cards go out a week before the skip arrives, not on the day.
A small firm usually does well with 300 to 500 flyers round each site plus 1,000 to 2,000 a quarter in streets with the house types it builds for most. Brochures are a short run: 50 at a time is plenty for most firms.
Through doors near live sites, with brochures at estate agents, architects and structural engineers who refer work, at local home shows and on the table after every survey visit.
Respect 'no junk mail' signs and any council rules on handing out leaflets in the street.
Builders' flyers work slowly. A drop round a site might bring one or two survey requests per few hundred doors over the following months, sometimes none for a while and then several at once. Ask every enquiry where they heard of you, and note which sites and streets produce work.
Building clients are spending tens of thousands of pounds, and the print you leave says something about how carefully you work. Weight and finish should match what each piece does.
| Job | Size | Paper | Finish | Why |
|---|---|---|---|---|
| Site-area flyers | A5 | 170gsm silk | None | Shows photos of finished work well and lands firmly on the mat. |
| Project brochures | A4 or A5 booklet | 170gsm silk, 350gsm card cover | Matt cover lamination optional | Feels like a portfolio; a matt cover resists marks from site hands. |
| Neighbour cards | A6 | 350gsm silk card | None | Stiff enough to post cleanly and keep on a hall shelf. |
| Planning explainers | A4 folded to A5 | 170gsm silk | Half fold | Four tidy pages of reference information that people file. |
| Quote sheets | A4 | 120gsm smooth white | None | Takes pen and office printers for each client's figures. |
If you print a 'typical cost' in a brochure, give it as a range with what it includes, and date the brochure so old figures are not taken as current.
Leave clear space on the back of flyers for the site address you hand-write when dropping round a job.
Builders' marketing is covered by general consumer law rather than one regulator. These are the points we see building firms check before printing.
When a contract is agreed in the customer's home, the Consumer Contracts Regulations 2013 usually give a 14-day cancellation period and require you to give the cancellation information in writing. Work started early at the customer's request has its own rules, so check how this fits your quotes.
Consumer Contracts Regulations 2013Logos from trade associations or quality schemes such as TrustMark can only be used while you are a current member and in the way that body allows. Check your membership terms before the logo goes on a leaflet.
TrustMarkAny 'from' price, time on site or guarantee in a leaflet has to be accurate and not leave out conditions that change the deal. Photos should be of your own work. The CAP Code sets the rules for non-broadcast advertising.
CAP Code (non-broadcast)Misleading claims and aggressive selling, such as invented deadlines or 'only a few slots left' when that is not true, are banned under the unfair commercial practices rules in the Digital Markets, Competition and Consumers Act 2024.
DMCC Act 2024This is a printer's checklist, not legal advice. Check current guidance from Trading Standards or your trade body before you print.
A5 on 170gsm silk is the usual choice for door drops, because it gives room for two or three photos of finished extensions and a short list of the work you take on. For leaving after a survey, a stapled A4 or A5 brochure of past projects does a better job than any single flyer.
Three hundred to five hundred doors within a few streets of a live job is a sensible start. Those neighbours can see the work in progress and often have the same house type. Repeat the drop round each new site rather than covering a whole town once.
Most builders leave prices off flyers because every job differs. If you do give a typical cost, show a range, say what it includes and date the leaflet. A 'from' price that leaves out things most clients need could mislead.
Six to eight finished jobs with before and after photos, the stages of a typical project, realistic time on site, what you need from the client and how you price. Twelve A4 pages on 170gsm silk with a 350gsm matt laminated cover is a common format.
It is good practice and saves trouble. A short card a week before the skip arrives, with start date, working hours and a named contact, prevents most complaints. Party wall notices are separate legal notices and should not be replaced by a leaflet.
Only while you are a current member, and only in the way that body allows. Using a logo or scheme name you are not entitled to can mislead customers and break the scheme's rules.
Each product page shows the Saver working days and any faster speeds. Delivery is £7.95 per order to the UK mainland and free when the print reaches £100. Order brochures a few weeks before a home show or a busy survey period.
Yes. Our Artwork and Design Service can lay out your photos and project notes into a flyer or brochure. Every upload gets an automatic check for size, bleed and resolution, and File check (£4.99) adds a person reviewing the file before print.
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