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Leaflets by tradeFestivals

Leaflets for Festivals

Line-up flyers, festival programmes, folded site maps and resident letters

Festivals print in two waves: months ahead, A5 and A6 line-up flyers on 130gsm to 170gsm gloss that sell tickets, and in the final weeks, a stapled A5 programme or a folded site map and timetable that people carry round the field. This page covers both waves, today's prices, sample layouts, wording, the print timeline and the price-display points for tickets.

  • Prices worked out live on every page
  • Saver speed: 5 working days, faster options on the page
  • £7.95 UK delivery, free from £100
  • Every upload checked automatically

What festivals use leaflets for

Music, food, beer, literary, folk and community festivals all print much the same set of things, in the same order through the year. These are the jobs we see most.

  1. Line-up announcement flyers

    The headliners, dates, site and the ticket link. Printed when the line-up drops and handed out at gigs, record shops, bars and other festivals the summer before, they keep your name in front of people who buy early.

  2. Festival programmes

    A stapled A5 booklet with every act and stage time, the site map, food and bar list, the rules and the welfare information. People buy or pick one up at the gate and keep it afterwards, which makes it valuable sponsor space.

  3. Folded site maps and timetables

    For festivals that do not print a full programme, an A4 or A3 sheet folded to pocket size with the map on one side and the clash-finder timetable on the other is the most useful thing a visitor carries.

  4. Resident and neighbour letters

    Road closures, parking restrictions, noise times, a hotline number and sometimes free tickets for neighbours. Delivering a clear leaflet to every home near the site before the event builds goodwill and is often a condition of the licence or a promise to the council.

  5. Trader, volunteer and sponsor packs

    Applications for food traders and stallholders, calls for volunteers and stewards, and sponsor packages with audience numbers you can stand behind. Short booklets or folded leaflets do these well.

  6. Steward and crew maps

    Waterproof site maps for stewards, security and first aid points that survive rain, mud and a back pocket for four days.

  7. Local business inserts

    Taxi firms, pubs and takeaways near the site often pay to be in the programme or on the back of the map; it is a simple way to cover part of the print cost.

Recommended leaflets for festivals

What we would print for a festival. The 'from' price is today's live price for the lowest-cost options; the example line is a configuration festivals often order.

  • Line-up and ticket flyers

    A6 or A5, 130gsm to 170gsm gloss, both sides

    A6 for handing out in volume at gigs and other festivals; A5 for shops, bars and noticeboards. Gloss keeps the poster artwork bright.

    from £24.905 working days on Saver

    10,000 A6 flyers, 130gsm gloss, both sides: £125.00

    Choose size and paper
  • Festival programmes

    A5, 16 to 32 pages, 130gsm silk, card cover

    A5 fits a back pocket and a bum bag. A 250gsm cover stops it creasing; 130gsm silk inside keeps the weight and cost down for large runs.

    from £58.207 working days on Saver

    1,000 A5 16-page programmes, 250gsm cover: £426.75

    Choose size and paper
  • Folded site maps and timetables

    A3 or A4 folded to pocket size, 130gsm silk

    An A3 sheet cross-folded to A5 or roll-folded gives a large map on one side and a full timetable on the other. Silk is easier to write on than gloss for people marking the acts they want to see.

    from £39.847 working days on Saver

    5,000 A3 maps cross-folded to A5, 130gsm silk: £584.09

    Choose size and paper
  • Waterproof steward maps

    A4 or A5 synthetic, both sides

    For stewards, security and medics: a map and radio channel list that survives rain, mud and being folded into a pocket all weekend.

    from £54.007 working days on Saver

    100 A4 waterproof maps, both sides: £159.94

    Choose size and paper
  • Resident letters

    A4, 120gsm smooth white uncoated, both sides

    A letter-style leaflet to every home near the site. Plain uncoated paper reads as information rather than advertising, which is the right tone for road closures and noise times.

    from £25.486 working days on Saver

    2,500 A4 resident letters, 120gsm uncoated: £165.14

    Choose size and paper

Packages for festivals

Three packs: pushing ticket sales, what you need on site, and the letter-box drop to neighbours about noise and road closures. Each total is the listed products at today's prices.

Package 1

Ticket push pack

For the months before the festival: A6 flyers for street and gig teams and A5 flyers for shops and noticeboards.

What is in the Ticket push pack
ItemQtyPrice
A6 handout flyersA6, 130gsm gloss, both sides10,000£125.00
A5 shop flyersA5, 170gsm gloss, both sides1,000£77.08
Print total£202.08
UK deliveryFree

Reprint the A6 run when more acts are announced, rather than printing everything in one go at the first line-up drop.

Saver speed, about 5 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 2

On-site pack

For the weekend itself: programmes for the gate, waterproof maps for the crew, and folded maps for visitors who do not buy a programme.

What is in the On-site pack
ItemQtyPrice
ProgrammesA5, 16 pages, 130gsm silk, 250gsm cover1,000£426.75
Folded site mapsA3 cross-folded to A5, 130gsm silk2,500£308.29
Steward mapsA4 waterproof, both sides100£159.94
Print total£894.98
UK deliveryFree

Lock the stage times at least ten working days before the gates open, then order. Late changes go on a printed notice board, not a reprint.

Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 3

Neighbours pack

For the homes around the site: an A4 resident letter for every door.

What is in the Neighbours pack
ItemQtyPrice
Resident lettersA4, 120gsm smooth white, both sides2,500£165.14
Print total£165.14
UK deliveryFree

One product only. Deliver two to three weeks before the festival, so residents can plan around closures.

Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Sample leaflet designs for festivals

Layouts we drew for invented festivals. Each puts the dates, the place and how to get a ticket in the first glance, then the detail.

These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.

Sample design
MeadowlarkMusic and arts festival

Fri 23 to Sun 25 July, Sample Park, Anytown

Three days, four stages, one field

  • The Sample Band
  • Imaginary Orchestra
  • DJ Placeholder
  • + 40 more acts

Weekend tickets £89 including fees

Sample design: invented event and acts.

Front
Weekend£89
Weekend + camping£119
Day ticket£45
Under-12sFree with an adult

All prices include booking fees. Car parking £10 a day, booked in advance.

Tickets
  • meadowlark.example

Line-up subject to change.

Back

Sample: Meadowlark Festival line-up flyer

A5 flyer, both sides, 170gsm gloss

  • Front: dates and place in the kicker above the headline. People decide if they can go before they read who is playing.
  • Back: every ticket type with the full price including fees, and paid extras such as parking listed separately.
Print this layout: Flyer Printing from £24.90
Sample design
Harbour Food FestivalSat 5 and Sun 6 September
AStreet food
BProducers' market
CDemo kitchen
DBar and music
+First aid
iInformation and lost children
  1. Free water refill points at A and D
  2. Toilets and baby change by the entrance
  3. Accessible viewing at the demo kitchen

Lost? Go to the information tent (i)

Sample design: invented event.

Map side

Sample: Harbour Food Festival site map

A3 cross-folded to A5, 130gsm silk (map side shown)

  • The key uses letters that match signs on site, so the map works even when the drawing is small.
  • First aid, information and lost children are always in the key, with the same symbols as on site.
Print this layout: Folded Leaflet Printing from £39.84
Sample design
Westbrook Folk WeekendInformation for residents

What to expect, 12 to 14 June

Music on siteFri 6 to 11pm, Sat and Sun 11am to 10.30pm
Road closureMill Lane, Sat 9am to Sun 11pm
Resident parkingPermits enclosed for Mill Lane homes
Clean-upLitter pick on Monday morning

Residents' hotline during the event: 020 7946 0999

Each household on this letter's route can collect two free Sunday tickets from the box office with this letter.

Sample design: invented event.

Front

Sample: Westbrook Folk Weekend resident letter

A4, both sides, 120gsm uncoated

  • A resident letter is information, not advertising: plain paper, a clear grid of times and closures, and a hotline that is answered.
  • A neighbour offer (here, free Sunday tickets) is stated with exactly how to claim it.
Print this layout: Uncoated Flyers from £25.48

Wording you can use on festival leaflets

Lines for festival flyers, programmes and letters. Put in your own acts, dates and prices.

Headlines

  • [Festival], [dates], [site]
  • Three days, [number] stages, one field
  • Early-bird weekend tickets £[price] including fees
  • Line-up announced: [headliner], [act], [act] and more
  • Families welcome: under-12s free with an adult
  • Information for residents: what to expect this weekend

Body text

  • [Festival] returns to [site] from [date] to [date] with [number] acts across [number] stages, a street food village, a family field and camping on site. Weekend tickets are £[price] including fees, with day tickets from £[price]. Children under 12 come free with a paying adult. Buy at [web address] and see the full line-up as it is announced.
  • We are holding [festival] at [site] on [dates]. Music runs from [time] to [time] each day and Mill Lane will be closed from [time] on [day]. If anything affects you during the weekend, call our residents' hotline on [number], which is staffed throughout. Thank you for your patience: we will litter-pick the surrounding streets on [day].

Calls to action

  • Tickets at [web address]
  • Scan for the full line-up
  • Collect your programme at the gate
  • Call the residents' hotline on [number]
  • Show every ticket price including the booking fee. Under the Digital Markets, Competition and Consumers Act 2024 the advertised price must include unavoidable fees; list optional extras like parking separately.
  • Print 'line-up subject to change' on announcement flyers, and do not print acts that are not confirmed in writing.

When, where and how many

Festival print runs to a calendar: tickets are sold for months, but the on-site print is decided in the last fortnight.

For a summer festival: announcement flyers from November to March, the ticket push through spring, and programmes and maps in the weeks before the gates open.

Festival site at night under strings of festoon lights

When to print

Line-up flyers when the first acts are announced, with a reprint for each big announcement. Resident letters three weeks out. Programmes and maps as soon as stage times are fixed, allowing the Saver working days shown on the product page plus delivery.

Do not leave programmes to the last week: a late act change can go on a notice board, but a missing programme cannot be fixed.

How many

A6 handouts: several thousand per month of active promotion. Programmes: plan on one for every second or third ticket holder if you sell them, more if they are free. Folded maps: one per visitor who will not get a programme. Resident letters: one per address on the affected roads.

Where

Other festivals and gigs in the season before, record shops, bars, cafes, libraries and tourist information, student unions, local businesses near the site, and the box office. Programmes at the gate and info points; maps at every entrance.

What response to expect

Flyers rarely sell a ticket on the day they are handed out; they remind people who have seen the line-up online. Track with a code or a separate QR link per batch. Resident letters are not measured in sales but in calls to the council, and a good letter keeps those down.

Paper, size and finish for festivals

Light paper for volume, a card cover for the programme, and synthetic for anything that lives outdoors all weekend.

JobSizePaperFinishWhy
Handout line-up flyerA6130gsm glossNoneLowest cost per thousand, bright artwork, pocket size.
Shop and noticeboard flyerA5170gsm glossNoneSturdier for display; room for the full line-up.
ProgrammeA5 booklet130gsm silk, 250gsm coverStapledPocket size, light, cover survives the weekend.
Visitor site mapA3 cross-folded to A5130gsm silkCross foldBig map, small fold; silk takes a pen for marking acts.
Steward mapA4Waterproof syntheticWipe-cleanSurvives rain and mud for the whole event.
Resident letterA4120gsm smooth whiteNoneReads as information, not advertising.

Timetables are often read at dusk and by torchlight: keep stage times at 8pt or larger, bold, in dark ink on a light panel even if the rest of the design is dark.

Questions about leaflets for festivals

What size should a festival flyer be?

A6 (105 × 148 mm) for handing out in volume at gigs, other festivals and in the street, and A5 for shops, bars and noticeboards where there is room for the full line-up. Both are usually printed on gloss to keep poster artwork bright.

How many pages should a festival programme have?

Most small and mid-size festivals fit stage times, a site map, food and bar listings, welfare and rules, and a few sponsor pages into 16 to 32 A5 pages. Pages must be in multiples of four for a stapled booklet.

When should we order festival programmes?

As soon as stage times are fixed, allowing the Saver working days shown on the product page plus delivery. Aim to have them on site several days before the gates open. Late changes are better on an information board than in a rushed reprint.

Must festival ticket prices on flyers include booking fees?

Yes. Under the Digital Markets, Competition and Consumers Act 2024, advertised prices must include unavoidable fees such as booking fees. Optional extras such as parking or camping upgrades can be listed separately, with their prices.

What should a festival resident letter include?

The dates, music times each day, road closures and parking changes, how residents can get in and out, a hotline that is answered during the event, clean-up plans and any offer for neighbours with exactly how to claim it.

What is the best paper for festival site maps?

130gsm silk for visitor maps (light, foldable, easy to write on) and waterproof synthetic for stewards and crew, who need a map that survives rain and mud for the whole weekend.

Can you design our festival programme?

Yes. Send your line-up, stage times, map and sponsor artwork through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution; add File check (£4.99) if you want a person to look the file over.

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