Line-up flyers, festival programmes, folded site maps and resident letters
Festivals print in two waves: months ahead, A5 and A6 line-up flyers on 130gsm to 170gsm gloss that sell tickets, and in the final weeks, a stapled A5 programme or a folded site map and timetable that people carry round the field. This page covers both waves, today's prices, sample layouts, wording, the print timeline and the price-display points for tickets.
Music, food, beer, literary, folk and community festivals all print much the same set of things, in the same order through the year. These are the jobs we see most.
Line-up announcement flyers
The headliners, dates, site and the ticket link. Printed when the line-up drops and handed out at gigs, record shops, bars and other festivals the summer before, they keep your name in front of people who buy early.
Festival programmes
A stapled A5 booklet with every act and stage time, the site map, food and bar list, the rules and the welfare information. People buy or pick one up at the gate and keep it afterwards, which makes it valuable sponsor space.
Folded site maps and timetables
For festivals that do not print a full programme, an A4 or A3 sheet folded to pocket size with the map on one side and the clash-finder timetable on the other is the most useful thing a visitor carries.
Resident and neighbour letters
Road closures, parking restrictions, noise times, a hotline number and sometimes free tickets for neighbours. Delivering a clear leaflet to every home near the site before the event builds goodwill and is often a condition of the licence or a promise to the council.
Trader, volunteer and sponsor packs
Applications for food traders and stallholders, calls for volunteers and stewards, and sponsor packages with audience numbers you can stand behind. Short booklets or folded leaflets do these well.
Steward and crew maps
Waterproof site maps for stewards, security and first aid points that survive rain, mud and a back pocket for four days.
Local business inserts
Taxi firms, pubs and takeaways near the site often pay to be in the programme or on the back of the map; it is a simple way to cover part of the print cost.
Recommended leaflets for festivals
What we would print for a festival. The 'from' price is today's live price for the lowest-cost options; the example line is a configuration festivals often order.
An A3 sheet cross-folded to A5 or roll-folded gives a large map on one side and a full timetable on the other. Silk is easier to write on than gloss for people marking the acts they want to see.
from£39.847 working days on Saver
5,000 A3 maps cross-folded to A5, 130gsm silk: £584.09
A letter-style leaflet to every home near the site. Plain uncoated paper reads as information rather than advertising, which is the right tone for road closures and noise times.
Three packs: pushing ticket sales, what you need on site, and the letter-box drop to neighbours about noise and road closures. Each total is the listed products at today's prices.
Package 1
Ticket push pack
For the months before the festival: A6 flyers for street and gig teams and A5 flyers for shops and noticeboards.
Reprint the A6 run when more acts are announced, rather than printing everything in one go at the first line-up drop.
Saver speed, about 5 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Lock the stage times at least ten working days before the gates open, then order. Late changes go on a printed notice board, not a reprint.
Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
One product only. Deliver two to three weeks before the festival, so residents can plan around closures.
Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Lines for festival flyers, programmes and letters. Put in your own acts, dates and prices.
Headlines
[Festival], [dates], [site]
Three days, [number] stages, one field
Early-bird weekend tickets £[price] including fees
Line-up announced: [headliner], [act], [act] and more
Families welcome: under-12s free with an adult
Information for residents: what to expect this weekend
Body text
[Festival] returns to [site] from [date] to [date] with [number] acts across [number] stages, a street food village, a family field and camping on site. Weekend tickets are £[price] including fees, with day tickets from £[price]. Children under 12 come free with a paying adult. Buy at [web address] and see the full line-up as it is announced.
We are holding [festival] at [site] on [dates]. Music runs from [time] to [time] each day and Mill Lane will be closed from [time] on [day]. If anything affects you during the weekend, call our residents' hotline on [number], which is staffed throughout. Thank you for your patience: we will litter-pick the surrounding streets on [day].
Calls to action
Tickets at [web address]
Scan for the full line-up
Collect your programme at the gate
Call the residents' hotline on [number]
Show every ticket price including the booking fee. Under the Digital Markets, Competition and Consumers Act 2024 the advertised price must include unavoidable fees; list optional extras like parking separately.
Print 'line-up subject to change' on announcement flyers, and do not print acts that are not confirmed in writing.
When, where and how many
Festival print runs to a calendar: tickets are sold for months, but the on-site print is decided in the last fortnight.
For a summer festival: announcement flyers from November to March, the ticket push through spring, and programmes and maps in the weeks before the gates open.
When to print
Line-up flyers when the first acts are announced, with a reprint for each big announcement. Resident letters three weeks out. Programmes and maps as soon as stage times are fixed, allowing the Saver working days shown on the product page plus delivery.
Do not leave programmes to the last week: a late act change can go on a notice board, but a missing programme cannot be fixed.
How many
A6 handouts: several thousand per month of active promotion. Programmes: plan on one for every second or third ticket holder if you sell them, more if they are free. Folded maps: one per visitor who will not get a programme. Resident letters: one per address on the affected roads.
Where
Other festivals and gigs in the season before, record shops, bars, cafes, libraries and tourist information, student unions, local businesses near the site, and the box office. Programmes at the gate and info points; maps at every entrance.
What response to expect
Flyers rarely sell a ticket on the day they are handed out; they remind people who have seen the line-up online. Track with a code or a separate QR link per batch. Resident letters are not measured in sales but in calls to the council, and a good letter keeps those down.
Paper, size and finish for festivals
Light paper for volume, a card cover for the programme, and synthetic for anything that lives outdoors all weekend.
Job
Size
Paper
Finish
Why
Handout line-up flyer
A6
130gsm gloss
None
Lowest cost per thousand, bright artwork, pocket size.
Shop and noticeboard flyer
A5
170gsm gloss
None
Sturdier for display; room for the full line-up.
Programme
A5 booklet
130gsm silk, 250gsm cover
Stapled
Pocket size, light, cover survives the weekend.
Visitor site map
A3 cross-folded to A5
130gsm silk
Cross fold
Big map, small fold; silk takes a pen for marking acts.
Steward map
A4
Waterproof synthetic
Wipe-clean
Survives rain and mud for the whole event.
Resident letter
A4
120gsm smooth white
None
Reads as information, not advertising.
Timetables are often read at dusk and by torchlight: keep stage times at 8pt or larger, bold, in dark ink on a light panel even if the rest of the design is dark.
Questions about leaflets for festivals
What size should a festival flyer be?
A6 (105 × 148 mm) for handing out in volume at gigs, other festivals and in the street, and A5 for shops, bars and noticeboards where there is room for the full line-up. Both are usually printed on gloss to keep poster artwork bright.
How many pages should a festival programme have?
Most small and mid-size festivals fit stage times, a site map, food and bar listings, welfare and rules, and a few sponsor pages into 16 to 32 A5 pages. Pages must be in multiples of four for a stapled booklet.
When should we order festival programmes?
As soon as stage times are fixed, allowing the Saver working days shown on the product page plus delivery. Aim to have them on site several days before the gates open. Late changes are better on an information board than in a rushed reprint.
Must festival ticket prices on flyers include booking fees?
Yes. Under the Digital Markets, Competition and Consumers Act 2024, advertised prices must include unavoidable fees such as booking fees. Optional extras such as parking or camping upgrades can be listed separately, with their prices.
What should a festival resident letter include?
The dates, music times each day, road closures and parking changes, how residents can get in and out, a hotline that is answered during the event, clean-up plans and any offer for neighbours with exactly how to claim it.
What is the best paper for festival site maps?
130gsm silk for visitor maps (light, foldable, easy to write on) and waterproof synthetic for stewards and crew, who need a map that survives rain and mud for the whole weekend.
Can you design our festival programme?
Yes. Send your line-up, stage times, map and sponsor artwork through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution; add File check (£4.99) if you want a person to look the file over.
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