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Leaflets by tradeCafes

Leaflets for Cafes

Loyalty stamp cards, takeaway menus, office lunch flyers and kraft counter cards

A cafe's best-working leaflets are small and kept: a stamp card on 350gsm uncoated card that lives in a wallet, and a DL or A5 takeaway menu on 170gsm that goes to the offices and flats within a ten-minute walk. Below are the products we would print, today's prices, sample layouts, ready-to-use wording and the allergen points to check.

  • Prices worked out live on every page
  • Saver speed: 6 working days, faster options on the page
  • £7.95 UK delivery, free from £100
  • Every upload checked automatically

What cafes use leaflets for

Cafes live on regulars and on the people who walk past every weekday. Print for a cafe is about turning the second group into the first. These are the jobs we print most for coffee shops and tea rooms.

  1. Loyalty stamp cards

    The single most useful thing a cafe prints. Buy nine, get the tenth on us, stamped at the till. Regulars keep the card in a wallet or phone case for weeks, so it has to be card thick enough to stay flat and uncoated so the stamp ink dries straight away.

  2. Takeaway and pre-order menus

    A DL menu with your sandwiches, salads, cakes and drinks, plus a phone number or ordering link, lets office workers order ahead and collect without queueing. It sits on desks and in staff kitchens long after the coffee is gone.

  3. Office and meeting platters

    Sandwich platters, pastry boxes and coffee flasks for meetings are often a cafe's highest-margin orders. A flyer with prices per head, notice needed and delivery hours, left at receptions within half a mile, wins repeat orders from the people who book meeting rooms.

  4. Opening and new-owner launch

    A new cafe needs the street to know it exists. Hand out A6 flyers with a dated opening offer to people walking past in the first fortnight, and leave a stack at the gym, the library and the nearest office reception.

  5. Counter and table menus

    A wipe-clean menu on the tables and a larger one by the till stop people from reading the board over the barista's shoulder and holding up the queue.

  6. Events and classes

    Open-mic nights, craft clubs, baby groups, quiz evenings and book clubs fill the quiet hours. An A5 flyer with the dates for the whole term goes on the noticeboard and in every takeaway bag for a month.

  7. Seasonal pre-orders

    Christmas cakes, mince pie boxes, Easter treats and Mother's Day afternoon tea all sell better with a flyer that has a price, an order-by date and a collection window.

Recommended leaflets for cafes

What we would print for a cafe. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration cafes order.

  • Loyalty stamp cards

    A6 or DL, 300gsm to 350gsm uncoated card

    Uncoated card takes rubber-stamp ink and biro without smudging, and 300gsm natural uncoated has the soft, slightly textured feel that suits a coffee shop. Print the offer on the front and the stamp boxes on the back.

    from £28.206 working days on Saver

    500 A6 stamp cards, 300gsm natural uncoated: £132.24

    Choose size and paper
  • Takeaway and platter menus

    DL, 170gsm silk, both sides

    DL fits a takeaway bag, a desk tray and a letterbox. Silk reads cleanly under office lighting and can be written on when someone ticks off a group order.

    from £24.905 working days on Saver

    1,000 DL menus, 170gsm silk, both sides: £58.22

    Choose size and paper
  • Kraft counter cards

    A6 or A5, 300gsm brown kraft

    Brown kraft card matches paper cups, kraft bags and wooden counters. It suits a short offer card, a menu of the week or an events card. Dark ink reads best on it, so avoid pale colours and white text.

    from £28.368 working days on Saver

    500 A6 kraft cards, both sides: £56.76

    Choose size and paper
  • Wipe-clean table menus

    A5 or A4 synthetic, both sides

    Coffee rings, milk splashes and wet cloths do not mark a synthetic menu. A5 sits neatly in a table holder; A4 works at the till.

    from £54.007 working days on Saver

    25 A5 waterproof menus, both sides: £66.62

    Choose size and paper
  • Counter leaflet holders

    A5 cardboard counter holder

    Keeps your takeaway menus and events flyers tidy by the till, where people pick one up while they wait for their drink.

    from £81.1411 working days on Saver

    2 A5 counter holders: £121.78

    Choose size and paper

Packages for cafes

Each pack is real products with the options and quantities shown, priced live and added up. Nothing is discounted: the items cost the same bought separately, and delivery is charged once per order.

Package 1

Regulars pack

For building a base of daily customers: stamp cards for the till and takeaway menus for bags and desks.

What is in the Regulars pack
ItemQtyPrice
Stamp cardsA6, 300gsm natural uncoated, both sides500£132.24
Takeaway menusDL, 170gsm silk, both sides1,000£58.22
Print total£190.46
UK deliveryFree

500 stamp cards lasts many single-site cafes two to four months. Hand one out with every first purchase, not just when asked.

Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 2

Opening fortnight pack

For a new cafe or a change of owner: flyers to hand out in the street and leave at offices, plus kraft cards with the opening offer for the counter.

What is in the Opening fortnight pack
ItemQtyPrice
Launch flyersA6, 170gsm gloss, both sides2,500£67.24
Kraft offer cardsA6, 300gsm brown kraft, both sides500£56.76
Print total£124.00
UK deliveryFree

Hand out the flyers at the morning rush for the first two weeks and give a kraft card to everyone who comes in with one.

Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 3

Table service pack

For cafes with seating: wipe-clean menus for every table and events flyers for the noticeboard and bags.

What is in the Table service pack
ItemQtyPrice
Table menusA5 waterproof, both sides25£66.62
Events flyersA5, 170gsm silk, both sides500£57.34
Print total£123.96
UK deliveryFree

Twenty-five menus covers a 15-table cafe with spares. Print the events flyer once a term with every date on it.

Saver speed, about 7 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Sample leaflet designs for cafes

Layouts we drew for invented cafes. The same habits run through all of them: one offer, big enough to read in a queue, and the opening hours where people look for them.

These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.

Sample design
Little BeanCoffee and cake

Your tenth coffee is on us

One stamp for every hot drink

  • 12 Sample Street, Anytown
Front

Your stamps

1
2
3
4
5
6
7
8
9

One stamp per hot drink. Tenth drink any size. Sample design: invented business.

Back

Sample: Little Bean Coffee stamp card

A6 card, both sides, 300gsm natural uncoated

  • Nine boxes, not ten: the tenth drink is the reward, which is what the headline promises.
  • Uncoated card means the stamp dries straight away and does not smear in a wallet.
  • The reward rule is printed on the card so staff never have to argue about sizes.
Print this layout: Postcard Printing from £28.20
Sample design
Corner TableCafe and kitchen

Order by 10.30am

Lunch at your desk by 12.30

Free delivery to offices within half a mile, orders over £25

Barista steaming milk at an espresso machine
  • Sandwiches made to order
  • Platters for meetings
  • Coffee flasks for 10
  • 020 7946 0127
  • cornertable.example/order
Front

Sandwiches

  • Ham, mature cheddar, pickle5.20
  • Chicken, pesto, rocket5.80
  • Falafel, hummus, slaw (VG)5.40

Meeting platters (per head)

  • Sandwich platter6.50
  • Sandwiches and fruit8.00
  • Pastry box, 12 pieces18.00

Drinks

  • Coffee flask, 10 cups16.00
  • Fresh orange, 1 litre4.50

Tell us about allergies when you order

Platters need 24 hours' notice. Sample design: invented business.

Back

Sample: Corner Table office lunch menu

DL flyer, both sides, 170gsm silk

  • Front: the order cut-off and the delivery time in the headline. That is the whole promise to an office.
  • Back: prices per head for platters, which is how the person booking a meeting thinks.
  • The delivery condition (half a mile, over £25) sits in the sub-headline, not hidden at the bottom.
Print this layout: Flyer Printing from £24.90
Sample design
Mill Lane Tea RoomTeas, cakes and light lunches

Afternoon tea for Mother's Day

Sunday 14 March, sittings at 1pm and 3.30pm

£24 a headBooking and £5 deposit needed
Front

Also this spring

  • Knit and natter, Tuesdays 2pm
  • Toddler morning, Thursdays 10am
  • Book club, last Friday 7pm
  • 020 7946 0384

Sample design: invented business.

Back

Sample: The Tea Room at Mill Lane events card

A6 kraft card, both sides, 300gsm

  • On kraft, keep ink dark and type bold: pale colours and thin fonts disappear into the brown.
  • The price and deposit are in the offer block, so the card answers the first two questions people ask.
Print this layout: Kraft & Pearl Flyers from £28.36
Sample design
DaybreakBrunch, 8am to 3pm

Plates

  • Full breakfast11.50
  • Veggie breakfast10.50
  • Eggs Benedict9.50
  • Smashed avocado, sourdough8.90
  • Buttermilk pancakes, bacon9.20
  • Shakshuka, flatbread9.80

On toast

  • Mushrooms, garlic, thyme7.50
  • Beans and cheese5.90

Order and pay at the counter

Sample design: invented business.

Front

Coffee

  • Espresso2.40
  • Flat white3.30
  • Latte or cappuccino3.50
  • Oat, soy or almond0.40

Tea and other

  • Pot of tea2.90
  • Hot chocolate3.60
  • Fresh orange3.20

Allergies or intolerances? Please ask before you order: we can tell you what is in every dish.

Back

Sample: Daybreak brunch table menu

A5 waterproof menu, both sides

  • Telling people where to order (the strip) saves staff walking to tables to explain.
  • Plant milk supplement is listed as a line with its price, so nobody is surprised at the till.
Print this layout: Waterproof Menus from £54.00

Wording you can use on cafe leaflets

Lines that work on cafe flyers, cards and menus. Swap in your own drinks, prices and streets.

Headlines

  • Your tenth coffee is on us
  • Lunch at your desk by 12.30
  • New on [street]: come and try us this week
  • Meeting at 10? We will bring the coffee
  • Afternoon tea for two, £[price]
  • Laptop-friendly mornings, quiet afternoons

Body text

  • We are [name], a small independent cafe on [street]. Everything in the cabinet is made in our kitchen each morning, the coffee is roasted by [roaster] and the bread comes from [bakery]. Pick up a stamp card on your first visit: every hot drink earns a stamp and the tenth is on us.
  • Feeding a meeting? We deliver sandwich platters, pastry boxes and flasks of coffee to offices within [distance] of the cafe from 8am. Order by 3pm the day before on [phone] or [web address]. Platters start at £[price] a head and we label every allergen on the box.

Calls to action

  • Show this card for your first stamp
  • Order ahead on [phone]
  • Scan to order for collection
  • Pick up our term's events card at the counter
  • Put opening hours on every leaflet, including the time the kitchen stops serving food.
  • If a deal needs a minimum spend, a day or a size, put that next to the offer, not in the small print.

When, where and how many

Cafe customers come from a small radius, often under ten minutes on foot. Leaflets should go where those people already are.

September (back to work and school) and January (new routines) are when people pick a new regular cafe; December is for pre-orders and gift cards.

Barista steaming milk at an espresso machine

When to hand out

Weekday mornings between 7.30 and 9.30 are when the commuters and office workers you want are walking past. Hand out flyers on the pavement only where your council allows it, and keep the pavement clear.

Office lunch flyers do best in the first week of a month and the first week back after holidays, when teams plan meetings and lunches.

How many

Five hundred stamp cards and a thousand DL menus suits a single cafe for a season. For a street launch, 1,000 to 2,500 A6 flyers is plenty for two weeks of morning hand-outs plus offices.

Where

Office receptions, co-working spaces, gyms, libraries, the school gate noticeboard, nearby hairdressers and any business that will take a pile on its counter. Put a menu in every takeaway bag and a stamp card in every first-time customer's hand.

What response to expect

Hand-to-hand flyers near your door usually bring more visits than letterbox drops, because the person is standing a few metres from you. Expect some visits from every few hundred handed out on a weekday morning, and a much higher return from stamp cards, which by their nature only go to people who have already bought.

Paper, size and finish for cafes

For a cafe, the feel of the card matters as much as the print: it should match the cups, bags and counter.

JobSizePaperFinishWhy
Loyalty stamp cardA6 or business card300gsm natural uncoatedNoneStamp and pen ink dry instantly; feels hand-made and lasts weeks in a wallet.
Takeaway and office menuDL170gsm silkNoneLight enough for bags and letterboxes, can be written on for group orders.
Opening flyer for hand-outsA6170gsm glossNoneLow cost per piece, small enough to take without thinking, gloss shows off cake photos.
Counter offer and events cardA6300gsm brown kraftNoneMatches kraft cups and bags; print in dark ink only.
Table menuA5Waterproof syntheticWipe-cleanSurvives spills and cloths; stays flat in a table holder.

White ink is not printed on kraft: anything white in your design shows as the brown of the card. Design kraft cards in one or two dark colours.

Stamp cards should not be laminated. Lamination stops stamp ink drying, and the card ends up smudged in the wallet.

Before you print: rules for cafes

Cafes sell food made on the premises and, often, pre-packed sandwiches from a chiller. Different rules apply to each.

  • Allergen information

    You must be able to give customers accurate information about the 14 regulated allergens in every item. Menus can list them or tell customers to ask staff; for phone and online pre-orders, the information must be available before the order is finished and when the food is handed over.

    FSA allergen guidance
  • Pre-packed for direct sale (Natasha's Law)

    Sandwiches, salads and cakes you wrap before the customer chooses them need a label with the name, the full ingredients list and allergens in bold. That rule is about labels on the food, not leaflets, but your menus should not contradict what is on the label.

    FSA PPDS guidance
  • Loyalty and offer terms

    Under the CAP Code, a promotion such as a free tenth drink should state its significant conditions: what earns a stamp, what the reward covers, and any end date. Print them on the card.

    CAP Code
  • Words with meanings

    Homemade, freshly baked, organic, vegan and gluten-free must be true for the items they describe. Gluten-free has a legal threshold (20 parts per million or less), so many cafes say 'no gluten-containing ingredients' and explain the kitchen is not gluten-free.

This is a printer's checklist, not legal advice. Check current guidance with the Food Standards Agency and your local authority food team before you print.

Questions about leaflets for cafes

What is the best card for a coffee shop loyalty card?

300gsm to 350gsm uncoated card. It takes rubber-stamp ink and biro without smudging, stays flat in a wallet, and the slightly rough surface feels right for a cafe. Do not laminate stamp cards: lamination stops the ink drying and the stamps smear.

How many stamps should a cafe loyalty card have?

Most cafes print nine or ten boxes with the next drink as the reward. Fewer boxes bring people back sooner but cost more in free drinks; more than ten and many cards are lost before they are finished. Print the rule for what earns a stamp on the card.

What size should a cafe takeaway menu be?

DL (99 × 210 mm) printed on both sides is the most common, because it fits a paper bag, a desk tray and a letterbox and holds a short menu comfortably. Use A5 if you include office platters and catering with prices per head.

Can you print white on kraft card?

No. Kraft card is printed with standard inks, so any white areas in your design show as the brown of the card. Use dark colours such as black, dark brown or deep green, bold type and no pale tints.

Do cafes need allergens on their menus?

Not necessarily on the menu itself, but you must be able to give accurate information on the 14 regulated allergens. Many cafes print a line telling customers to ask staff. Pre-packed sandwiches made on site need full ingredient labels under the PPDS rules.

Where should a cafe hand out flyers?

Within ten minutes' walk: office receptions, co-working spaces, gyms, libraries and neighbouring shops, plus your own counter and takeaway bags. Some councils restrict flyering in the street or need a consent, so check before standing on the pavement.

Can you design our stamp card?

Yes. Send your logo, reward and wording through our Artwork and Design Service and we will set it up. Every upload is checked automatically for size, bleed and resolution, and File check (£4.99) adds a person looking it over before print.

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