Service guides, flu clinic flyers, delivery cards and private service price lists
Community pharmacies mostly print DL service guides for the counter, A5 flyers for the flu season and new NHS services, and A6 cards about prescription collection and delivery, on 170gsm to 350gsm stock. This page covers what to print for each job, today's live prices, sample layouts and the medicines advertising rules to check before you print.
A pharmacy now sells services as much as products: consultations, vaccinations, checks and deliveries. Most people still think of it as the place to collect a prescription, so the leaflet's job is to tell them what else you can do and when to come in for it.
NHS services explained
Pharmacy First in England, blood pressure checks, contraception, the New Medicine Service, stop smoking support. A short guide for each tells patients they can come to you instead of waiting for a GP appointment, and what to expect when they do.
Flu and seasonal vaccination clinics
From September, A5 flyers on the counter, in prescription bags and at GP surgeries and community centres with the clinic days, who is eligible on the NHS and how to book a private vaccination if they are not.
Prescription collection and delivery
An A6 card explaining repeat prescription ordering, the app or phone line, collection times and whether you deliver. Dropped into prescription bags, it reaches exactly the people who use the service.
Private clinics and price lists
Travel vaccinations, ear wax removal, private blood tests, hay fever consultations. A laminated price list for the consultation room and a guide per clinic for the counter.
Opening hours and holiday cover
Christmas and bank holiday hours, extended late-night opening and changes of hours. Customers keep a card with the hours on it in a kitchen drawer.
New pharmacy or change of owner
A door drop around a new or relocated pharmacy, explaining how to nominate it for electronic prescriptions and listing the services available from day one.
Care homes and carers
Information for care homes and family carers about medicines reviews, monitored dosage systems and delivery rounds, left with care home managers and at GP surgeries.
Recommended leaflets for pharmacies
What we would print for a community pharmacy. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration that suits the job.
One guide can cover the full range of NHS and private services, with a panel each. DL fits the counter rack and goes into a prescription bag without folding again.
For seasonal clinics and single-service promotions. A5 holds clinic days, eligibility and booking clearly; 170gsm is light enough to slip into thousands of prescription bags.
A wipe-clean price list for private services, for the consultation room wall or desk. Matt lamination stands up to clinical cleaning and does not glare.
Each pack is made of real products with the options and quantities shown, priced live and added up. There is no pack price: buying the items separately costs the same, and one delivery charge covers the basket.
Package 1
Flu season pack
For September to December: clinic flyers for prescription bags and partners, plus cards with your booking details for regulars.
Put the eligibility and booking details on the flyer, and leave clinic dates off the cards so they stay useful all season.
Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
If NHS services change mid-year, reprint the guide only; the delivery card rarely needs updating.
Saver speed, about 11 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Drop the flyers in the streets nearest the pharmacy and around the closest GP surgery, where nominations matter most.
Saver speed, about 7 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Three layouts we drew for invented pharmacies. Each puts the service before the shop, uses plain words and keeps prescription-only medicines out of the advertising.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
Wording that suits pharmacies: about services and access, never about prescription-only medicines. Replace the bracketed parts.
Headlines
More than prescriptions
Sore throat or earache? See a pharmacist today
Flu vaccinations, walk in or book
Free blood pressure checks for over-40s
Going abroad? Book a travel health appointment
Repeat prescriptions, sorted
Body text
[Pharmacy] has served [area] for [number] years. As well as dispensing your prescriptions, our pharmacists can see you for a range of common conditions without an appointment, check your blood pressure and give flu vaccinations in season. Our consultation room is private: ask at the counter if you would rather talk there.
Let us order your repeat prescriptions for you. Nominate [Pharmacy] with your GP surgery or through the NHS App, and we will have your medicines ready to collect, or bring them to your door on [days] if you live within [distance]. Call [number] to set it up.
Calls to action
Ask at the counter today
Call [number] to book a clinic time
Nominate us through the NHS App or your surgery
Name the service, not the medicine: 'weight management consultation', not the brand of injection.
When you list NHS services, check the current eligibility and age limits; they change.
When, where and how many
A pharmacy's best distribution channel is its own prescription bag. Every bag that leaves is a leaflet delivered to someone who already trusts you.
September to November is flu season and the busiest time for print. Spring brings travel clinics and hay fever; December needs holiday hours cards.
Where they go
Into prescription bags, on the counter, in the consultation room, with delivery drivers, and at partner venues such as GP surgeries, community centres, places of worship and care homes that agree to display them.
A door drop is worth it mainly for a new or relocated pharmacy or a new service that many local people can use.
How many
A pharmacy dispensing 6,000 to 8,000 items a month hands out a few thousand bags, so 2,500 flu flyers covers most of a season if you add one to each bag. Service guides: 500 lasts a year at most counters.
When to print
Flu material by mid-September, once eligibility for the season is published. Holiday hours cards by the end of November. Allow the Saver working days on the product page plus delivery.
What response to expect
Bag inserts to existing customers convert far better than door drops, because the reader is already standing in your queue next month. Count it by asking at the counter how people heard about the clinic; a door drop for a new pharmacy usually brings nominations in single figures per thousand homes at first, building over months.
Paper, size and finish for pharmacies
Pharmacy leaflets travel in paper bags with medicines, sit by tills and get read by people who feel unwell. Clean, legible and tough enough for the bag.
Job
Size
Paper
Finish
Why
Services guide
A4 folded to DL
250gsm silk
Roll fold
Six panels for services; firm for the rack, fits a bag.
Flu and clinic flyers
A5
170gsm silk
None
Light for bag inserts in volume; still feels substantial.
Delivery and hours card
A6
350gsm silk card
None
Kept for months in a drawer or on a noticeboard.
Private price list
A4
350gsm silk card
Matt laminated
Wipe-clean for a clinical room, no glare.
Print the opening hours and phone number on everything, in 11pt or larger. Many readers are elderly or reading on behalf of someone who is.
Keep a plain-text version for anyone who needs another format; under the Accessible Information Standard, NHS services in England must meet patients' information needs.
Before you print: rules for pharmacies
Pharmacy advertising is shaped by medicines law, GPhC standards and the CAP Code. These are the points we see pharmacies check most often before printing; the superintendent pharmacist should approve final wording.
No advertising prescription-only medicines
The Human Medicines Regulations 2012 ban advertising prescription-only medicines to the public. You can promote a service, such as a vaccination clinic or a consultation, but do not name, picture or promote a specific prescription-only product.
The ASA and MHRA have taken action against ads that promote weight-loss injections, treating them as ads for prescription-only medicines. Describe a consultation service in neutral terms and avoid before-and-after or speed-of-results claims.
Pharmacy professionals and registered premises must act with honesty and integrity, including in how services are promoted. Show your registered name and premises details consistently.
If you describe NHS services such as Pharmacy First, use the current conditions and age limits, and follow the NHS identity guidelines on using the NHS name and logo for services rather than for your brand.
Under the CAP Code, private service prices must be accurate and 'free' must not hide conditions, for example if a free NHS service depends on eligibility.
This is a printer's checklist, not legal or regulatory advice. Check the MHRA Blue Guide and GPhC guidance, or ask your professional body, before you print.
Questions about leaflets for pharmacies
Can a pharmacy advertise flu vaccinations on a leaflet?
You can promote a vaccination service, with clinic days, eligibility and how to book. Do not name or picture a specific vaccine brand, because prescription-only medicines cannot be advertised to the public. The MHRA Blue Guide sets out where the line is.
What size leaflet goes in a prescription bag?
A5 or DL. Both slip into standard pharmacy bags without folding. A5 on 170gsm silk is the usual choice for seasonal flyers; a DL folded guide works for a full list of services.
How many flu clinic flyers should we print?
Roughly one per bag you hand out between mid-September and November, plus a few hundred for GP surgeries and community venues. For most community pharmacies that is 2,500 to 5,000 flyers for the season.
Can we mention weight-loss injections on a leaflet?
Not by name, and be careful with the service description too. The ASA and MHRA treat promotion of weight-loss injections as advertising prescription-only medicines. Describe a weight management consultation neutrally and check the MHRA Blue Guide first.
What paper should a pharmacy price list be on?
350gsm silk card with matt lamination on both sides. It wipes clean, stands up in a consultation room and does not reflect bright overhead lighting. Reprint whenever prices change rather than correcting by hand.
Do our leaflets need a GPhC number?
Showing your registered premises details on printed material is good practice and many pharmacies include the GPhC premises number. Check the current GPhC guidance and follow the policy of your superintendent pharmacist.
Can you print one services guide for several branches?
Yes, but if hours and phone numbers differ, each branch needs its own version. Add each as its own line in the basket. One delivery charge covers the order, free once the print reaches £100.
Can you lay out our services guide?
Yes. Send your approved wording and logo through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution, and File check (£4.99) adds a person reviewing your file before print.
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