Health plan leaflets, vaccination reminders, new puppy and kitten packs, and aftercare sheets
Veterinary practices mostly print a folded guide to their pet health plan, A6 reminder cards for vaccinations and check-ups, new puppy and kitten booklets, and aftercare sheets for surgery and dental work, on 170gsm to 350gsm stock. This page shows what to print for each, today's live prices, sample layouts and the RCVS and veterinary medicines advertising points to check first.
Most clients choose a vet once and stay for the life of the pet, so a practice's print is about looking after that relationship: the right reminders at the right time, and clear information when the owner is worried.
Pet health plan leaflets
What the plan covers, such as annual vaccinations, health checks, parasite control and nurse clinics, the monthly cost by species and size, and what is not included. Explained at the desk and in consults, taken home to decide.
Vaccination and check-up reminders
An A6 card with the next booster date written on it, handed over at the appointment. Many owners stick it on the fridge, and it works alongside text and email reminders rather than replacing them.
New puppy and kitten packs
Vaccination schedules, worming and flea routines in general terms, neutering, microchipping, feeding and socialisation. A short booklet in a welcome folder at the first appointment.
Surgery and dental aftercare
Wound care, medication timings, feeding, exercise limits and when to call. Writable so the vet or nurse can fill in the specifics.
Nurse clinics and seasonal advice
Weight clinics, senior pet checks, dental checks, fireworks anxiety in autumn, heatstroke in summer, toxic foods at Christmas. Small A5 flyers on the counter and in waiting areas.
Opening, out-of-hours and branch details
A card with opening times, the out-of-hours provider and branch addresses. The most useful piece of print in a client's kitchen drawer.
New practice or branch
A door drop near a new surgery, explaining services, opening hours and how to register.
Recommended leaflets for vets
What we would print for a veterinary practice. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration that suits the job.
Separate puppy and kitten booklets are worth it for practices seeing many of each; order them as two lines.
Saver speed, about 7 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Most practices need three or four aftercare designs: neutering, dental, general surgery and orthopaedic. Order each as its own line.
Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Three layouts we drew for invented practices. Each describes care and services, never prescription-only veterinary medicines, and keeps the key numbers easy to find.
These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.
Sample design
Join today
Ask at reception or in your next consultation. Plans run for 12 months by monthly direct debit.
0161 496 0274
meadowbank.example
12 Sample Street, Anytown
Sample design: invented practice. A pet health plan is not insurance.
Monthly cost
From
Cat£00.00
Small dog£00.00
Large dog£00.00
Full terms at reception and on our website.
MMeadowbankVeterinary practice
Our pet health plan
Routine care spread across the year
Sample design: invented practice.
Outside: back, flap, cover
Included
Annual vaccination
Two health checks a year
Year-round parasite control
Nurse clinics
Products chosen by your vet to suit your pet.
Not included
Treatment for illness or injury
Out-of-hours care
Surgery and dental work
Insurance is separate and covers different things.
Why join
Routine care paid monthly, reminders when things are due, and regular checks that can pick problems up early.
Ask us about your pet
Inside: three panels
Sample: Meadowbank Vets health plan guide
A4 roll-folded to DL, 6 panels, 250gsm silk
Parasite control is described as a service, and no prescription-only product is named, which keeps within the veterinary medicines advertising rules.
The 'not included' panel and the 'not insurance' line prevent the most common misunderstanding.
Prices by species and size on the flap, where owners look first.
Wording you can use on veterinary practice leaflets
Wording that suits vets: practical, warm and clear about what is included. Do not name prescription-only veterinary medicines. Replace the bracketed parts.
Headlines
Our pet health plan: routine care spread across the year
Next booster due
Welcome to [Practice]: your puppy's first year
Helping your pet through bonfire night
Is your pet at a healthy weight? Free nurse clinic
Caring for your pet after surgery
Body text
[Practice] has cared for pets in [town] since [year]. Our health plan spreads the cost of routine care: an annual vaccination, two health checks and year-round parasite control chosen by your vet, plus nurse clinics. It costs from [price] a month for cats and [price] for dogs. It is not insurance, so ask us about cover for illness and injury too.
Congratulations on your new puppy. The first few months set up a lifetime of health, so we will see you for vaccinations, talk through worming and flea control, microchipping and neutering, and answer any questions about feeding and training. Keep this booklet handy and bring it to each visit.
Calls to action
Ask at reception about the health plan
Call [number] to book a booster
Book a nurse clinic online at [web address]
Say 'parasite control' rather than naming a prescription-only product.
If a nurse clinic is free, say so plainly and state any condition, such as being registered with the practice.
When, where and how many
Vet print mostly reaches existing clients: in consults, at the desk and in the bag with medicines. Door drops are for new branches.
October is peak for fireworks advice. Spring brings puppies and kittens, parasite season and seasonal health campaigns; summer brings heatstroke advice.
Where they go
Consult rooms, reception, waiting areas and the bag with medicines. Puppy and kitten packs at first appointments. Partner outlets such as groomers, pet shops, kennels and catteries that agree to display them. Door drops only for a new practice or branch.
How many
Reminder cards: one per vaccination appointment, so 1,000 lasts a few months at a busy practice. Health plan guides: 500 per year for a single site. Puppy and kitten booklets: count last year's first vaccinations.
When to print
Fireworks material by the end of September. Health plan guides when prices change. Puppy and kitten booklets before spring. Allow the Saver working days on the product page plus delivery.
What response to expect
Health plan guides are judged by sign-ups after consults; reminder cards by booster attendance. A door drop for a new branch usually brings registrations in single figures per thousand homes at first, building as owners' boosters fall due.
Paper, size and finish for vets
Vet print gets handled by worried owners, damp hands and the occasional paw. Choose stock for the job.
Job
Size
Paper
Finish
Why
Health plan guide
A4 folded to DL
250gsm silk
Roll fold
Rack-friendly, six panels for inclusions and prices.
Reminder cards
A6
300gsm smooth uncoated
None
Writable, fridge-friendly.
Puppy and kitten booklet
A5, 12 pages
130gsm silk inside
250gsm cover
Kept for the first year; durable cover.
Aftercare sheets
A5
170gsm smooth white
None
Write-in medication times and check dates.
Seasonal flyers
A5
170gsm silk
None
Low cost, good for counters and waiting rooms.
Print the out-of-hours arrangement on everything that leaves the building. Use clear photos of healthy pets rather than clinical images of procedures.
Before you print: rules for vets
Veterinary practices follow the RCVS Code, and veterinary medicines advertising is restricted by law. These are the points practices check most often before printing.
No advertising POM-V and POM-VPS medicines
The Veterinary Medicines Regulations ban advertising prescription-only veterinary medicines to the public. Describe services such as parasite control or vaccination without naming or promoting specific prescription products.
The RCVS Code and supporting guidance expect advertising to be accurate, not misleading and not to disparage other practices. Use 'specialist' only for RCVS-recognised specialists.
Make clear that a health plan covers routine care and is not insurance, and list what is excluded. If you introduce pet insurance, separate FCA rules apply to how it is promoted.
Prices and 'free' clinics
Under the CAP Code, health plan prices must be accurate and any condition on a free nurse clinic stated.
This is a printer's checklist, not legal or regulatory advice. Check the RCVS Code and VMD guidance, or ask your professional body, before you print.
Questions about leaflets for vets
Can a vet practice advertise flea and worm treatments?
You can promote parasite control as a service, but prescription-only veterinary medicines (POM-V and POM-VPS) cannot be advertised to the public. Do not name or picture specific prescription products on leaflets.
What size are vaccination reminder cards?
A6 is the usual size: it fits a fridge or a purse. Uncoated 300gsm card lets staff write the pet's name and due month with any pen, and stays stiff for a year.
What should a health plan leaflet include?
What is included, what is not, the monthly cost by species and size, how to join and cancel, and a clear line that the plan is not insurance. Keep it consistent with the terms on your website.
How many reminder cards should we order?
Roughly one per vaccination or check-up appointment. A practice doing 20 to 30 boosters a day uses 1,000 cards in a couple of months, so many order 1,000 or 2,000 at a time.
When should fireworks leaflets go out?
From late September, so owners have time to prepare and book a consultation if their pet needs more help. Some options take weeks to work, which is worth saying on the leaflet.
Can we call a vet a specialist on a leaflet?
Only if they are an RCVS-recognised specialist. Advanced practitioners and vets with a special interest should be described accurately without using the word specialist.
Can you design our health plan guide?
Yes. Send your text, logo and pet photos through our Artwork and Design Service. Every upload is checked automatically for size, bleed and resolution, and File check (£4.99) adds a person reviewing the file before print.
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