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Leaflets by tradeSchools

Leaflets for Schools

School prospectuses, open evening flyers, sixth form guides and PTA event leaflets

Schools print most in the run-up to admissions: an A4 or A5 prospectus booklet for open evenings, A5 flyers inviting families from feeder schools, and folded guides for sixth form and transition. This page sets out the products, live prices, packs, sample layouts, wording and an admissions-calendar timeline, plus what to check before quoting Ofsted or exam results.

  • Prices worked out live on every page
  • Saver speed: 7 working days, faster options on the page
  • £7.95 UK delivery, free from £100
  • Every upload checked automatically

What schools use leaflets for

School print is tied to the admissions calendar and the school year. Most of it is read by parents at the kitchen table, comparing two or three schools before a deadline.

  1. Prospectus

    The school's main printed piece: ethos, curriculum, pastoral care, enrichment, the day and the uniform, with photographs taken in the school. Most schools now keep the detail online and print a shorter, well-photographed booklet for open events, with a QR code to the full information.

  2. Open evening and open morning flyers

    Sent home through feeder primary schools, dropped in nearby streets and handed out at community events. The date, time, tour times, the head's talk and how to find the school, with the admissions deadline printed clearly.

  3. Sixth form guide

    A separate booklet or folded leaflet for Year 11 students and external applicants: courses, entry requirements, enrichment, destinations, the application process and the sixth form open evening.

  4. Transition and welcome packs

    For new Reception or Year 7 families: the first-day timetable, uniform, equipment, lunch payments, key contacts and the term dates. Families keep it on the fridge for the first half term.

  5. Curriculum and options booklets

    Year 9 options evenings need a booklet describing every GCSE subject, assessment, and what it leads to. Students circle and fold them for weeks, so they need decent paper.

  6. PTA and community events

    Summer fairs, Christmas markets, quiz nights and fun runs are how the PTA raises money. A flyer per event in book bags and on local noticeboards, with date, time, prices and what is on.

  7. Lettings and holiday clubs

    Schools that let the sports hall, pitches or rooms, or run holiday clubs, need a leaflet for local clubs and parents with facilities, hours and how to book. It brings income in during evenings and holidays.

Recommended leaflets for schools

What we would print for a school, starting with the prospectus. The 'from' price is today's live price for the lowest-cost options; the example line is a real configuration schools often order.

  • Prospectus booklet

    A4, 16 pages, 170gsm silk, 350gsm matt laminated cover

    A4 gives room for photography to breathe; 16 pages covers the essentials without becoming a manual. The laminated cover keeps it clean through a busy open evening.

    from £58.207 working days on Saver

    500 A4 16-page prospectuses: £691.83

    Choose size and paper
  • Open evening flyers

    A5, 170gsm silk, both sides

    Light enough to go home in thousands of book bags and through doors, with room for date, tour times and the admissions deadline.

    from £24.905 working days on Saver

    2,500 A5 flyers, 170gsm silk: £114.50

    Choose size and paper
  • Sixth form and options booklets

    A5, 24 pages, 130gsm silk, self cover

    A page per subject at A5 keeps the booklet portable; 130gsm silk keeps it light and affordable for every student in the year group.

    from £58.207 working days on Saver

    250 A5 24-page booklets, self cover: £218.82

    Choose size and paper
  • Transition and welcome leaflets

    A4 roll-folded to DL, 6 panels, 170gsm silk

    Six panels for the first day, uniform, kit, lunches, contacts and term dates. It folds into a book bag and lives on the fridge.

    from £39.847 working days on Saver

    250 folded welcome leaflets: £89.08

    Choose size and paper
  • PTA event flyers

    A5 or A6, 130gsm gloss, both sides

    Bright, low-cost flyers for book bags: one per family for each fair, disco or quiz night.

    from £24.905 working days on Saver

    1,000 A6 flyers, 130gsm gloss: £40.82

    Choose size and paper

Packages for schools

Three packs: the open evening, sixth form recruitment and the PTA summer fair. Each total is the lines at today's prices, which helps when the budget holder asks.

Package 1

Open evening pack

For the autumn admissions season: prospectuses for every visiting family and flyers for feeder schools and nearby streets.

What is in the Open evening pack
ItemQtyPrice
Prospectus bookletsA4, 16 pages, matt laminated cover500£691.83
Open evening flyersA5, 170gsm silk, both sides2,500£114.50
Print total£806.33
UK deliveryFree

Agree with feeder primaries when flyers can go home in book bags, and allow a week for them to be handed out.

Saver speed, about 7 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 2

Sixth form recruitment pack

For a sixth form open evening: subject booklets for Year 11 and external applicants, plus flyers for local schools without a sixth form.

What is in the Sixth form recruitment pack
ItemQtyPrice
Sixth form guidesA5, 24 pages, self cover250£218.82
Open evening flyersA5, 170gsm silk, both sides1,000£77.08
Print total£295.90
UK deliveryFree

Print entry requirements in the booklet only if they are final; otherwise point to the website and keep the booklet for course content.

Saver speed, about 6 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Package 3

PTA summer fair pack

For a PTA fair: A6 flyers for every family and the wider community, and A5 posters-cum-flyers for local shop windows.

What is in the PTA summer fair pack
ItemQtyPrice
Book-bag flyersA6, 130gsm gloss, both sides1,000£40.82
Window flyersA4, 170gsm gloss, front only50£34.98
Print total£75.80
UK delivery£7.95

Send the book-bag flyers home two weeks before the fair and again three days before.

Saver speed, about 5 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.

Sample leaflet designs for schools

Three layouts we drew for invented schools: an open evening flyer, a PTA fair flyer and a sixth form guide. Each leads with the date and the practical details families need.

These are sample designs we made to show layout and wording. The business names, numbers and addresses are invented.

Sample design
Hillcrest AcademyFor Year 6 families

Open evening, Thursday 2 October

Clean school corridor with notice boards\r
5.30pm to 8pmHead's talk at 6pm and 7pm. No booking needed.
  • hillcrest.example/open
Front

On the evening

  • Tours led by our students
  • Meet subject teachers
  • Clubs and sports showcase
  • Questions for the head of Year 7

Apply by 31 October through your council

Applications for secondary places are made to your home local authority, not to the school.

  • 12 Sample Street, Anytown AB1 2CD
  • 0161 496 0127

Sample design: invented school.

Back

Sample: Hillcrest Academy open evening

A5 flyer, both sides, 170gsm silk

  • Front: who the evening is for, the date and the hours, plus the head's talk times so families can plan.
  • Back: what happens on the night and the application deadline, with a line on where to apply, which new parents often do not know.
Print this layout: Flyer Printing from £24.90
Sample design
Meadowbank PTAMeadowbank Primary

Summer fair, Saturday 21 June

12 noon to 3pm on the school field. Free entry.

  • Bouncy castle and games
  • Cake stall and barbecue
  • Raffle draw at 2.30pm
Front

Help us

Every penny goes to the new library. Bake a cake, run a stall for an hour or donate a raffle prize.

Wristband£5
Raffle£1 a strip
  • Cakes to the hall by 11am
  • Stall helpers: one hour slots
  • Raffle prizes to the office
  • meadowbankpta.example

Sample design: invented PTA.

Back

Sample: Meadowbank PTA summer fair

A6 flyer, both sides, 130gsm gloss

  • The date, time and place are the whole front: a book-bag flyer is read by a busy parent in seconds.
  • The back says what the money is for, which gets more volunteers and bakers than a general appeal.
Print this layout: Flyer Printing from £24.90
Sample design

How to apply

  1. Apply online by 31 January
  2. Guidance meeting in February
  3. Offer letter in March
  4. Confirm after results day

  • 0161 496 0127
  • hillcrest.example/sixth
  • 12 Sample Street, Anytown

Sample design: invented school.

Open evening, 6pm

13 November

Meet subject teachers and current Year 12 and 13 students. Open to students from any school.

Empty classroom with rows of desks and chairs\r
HillcrestSixth form

Your next two years

A levels and vocational courses

Red brick school building beside an empty sports ground\r

Open to all

Outside: back, flap, cover

A levels

  • Biology, Chemistry, Physics
  • Maths and Further Maths
  • English Literature
  • History and Geography
  • Psychology and Sociology
  • Art and Design

Vocational

  • Business
  • Health and Social Care
  • IT
  • Sport

Mix A levels and vocational courses to suit your plans.

Students320
Courses22
Class sizeup to 20
Bus routes4

Support

  • A personal tutor
  • Careers and UCAS guidance
  • Study room open 8am to 5pm
  • Bursary for eligible students

Entry requirements for each course are on our website.

Inside: courses and support

Sample: Hillcrest sixth form guide

A4 roll-folded to DL, 6 panels, 170gsm silk

  • The flap carries the open evening, which is the call to action for students from other schools.
  • Entry requirements point to the website so the leaflet does not go out of date when grades or courses change.
Print this layout: Folded Leaflet Printing from £39.84

Wording you can use on school leaflets

Lines that suit school print. Families want facts and dates; let photographs of the school do the persuading.

Headlines

  • Open evening: come and see us at work
  • Choosing a secondary school? Visit us on [date]
  • Your next two years: sixth form open evening
  • Welcome to Reception: everything for your first week
  • Summer fair, Saturday [date], free entry
  • Our sports hall and pitches are available to hire

Body text

  • [School] is a [type] school for [ages] on [street]. Come to our open evening on [date] from [time] to see lessons, meet teachers and take a tour led by our students. The headteacher will speak at [times]. Applications for September places are made through your home local authority by [deadline].
  • Welcome to [school]. This leaflet has everything you need for your child's first week: the timetable for the first days, what to wear and bring, how lunch payments work and who to contact. Please keep it somewhere handy. If anything is unclear, the school office is open from [time] to [time].

Calls to action

  • No need to book: just come along
  • Apply by [date] through your local council
  • See the full prospectus at [school].example
  • Book a tour on a school day: ring 0161 496 0000
  • Use photos of real lessons, clubs and grounds, taken with consent under your school's photo policy.
  • If you quote exam results, give the year and the measure (for example, the percentage of pupils achieving grade 4 or above in English and maths).

When, where and how many

School print runs to the admissions calendar. Get the timings wrong and the flyer arrives after the deadline it advertises.

September and October are the peak months for secondary open evenings, with the 31 October secondary deadline; primary open days run from autumn to the 15 January deadline. June and July bring transition evenings, welcome packs and summer fairs.

Empty classroom with rows of desks and chairs

When to print

Order prospectuses and open evening flyers before the summer holidays so they are ready for the first week of September. Transition packs need to be ready for June transition days. PTA flyers go out two weeks before each event.

How many

A secondary school typically needs a prospectus for every visiting family (often 300 to 800) and open evening flyers for every Year 6 child in its feeder primaries, plus spares. Welcome packs: one per new pupil plus 10 percent.

Where

Feeder primaries' book bags (agreed with the heads), nurseries and preschools for primary schools, local libraries, community centres and doctors' surgeries, and door-to-door in the immediate area. Keep a stack in reception all year for families who move in mid-year.

What response to expect

Open evening attendance depends far more on the school's reputation and location than on the flyer, but a clear, well-timed flyer through every feeder school makes sure no family misses the date. Count visitors at the door and compare with the number of flyers sent home.

Paper, size and finish for schools

School print ranges from prestige booklets to thousands of book-bag flyers. Spend where families keep the piece.

JobSizePaperFinishWhy
ProspectusA4 or A5 booklet170gsm silk, 350gsm coverMatt laminated coverPhotography prints well; cover stays clean.
Open evening flyerA5170gsm silkNoneClear and professional for book bags and doors.
Options or sixth form bookletA5 booklet130gsm silkSelf coverLight and affordable for a whole year group.
Welcome leafletA4 folded to DL170gsm silkRoll foldSix panels, fits a book bag and a fridge.
PTA flyerA6130gsm glossNoneLowest cost per family for frequent events.

Use your school's brand colours and crest consistently across every piece; families see several at once on open evening.

Check readability for families who may need it: body text at 10pt or more in a plain font, and avoid placing text over busy photographs.

Questions about leaflets for schools

What should a school prospectus include?

Your ethos and a welcome from the head, the curriculum and how pupils are taught, pastoral care and SEND support, clubs and enrichment, a typical day, uniform and how to apply. Many schools keep detailed policies online and link to them with a QR code, so the printed booklet stays short and in date.

How many pages should a school prospectus be?

Twelve to twenty pages suits most schools. Sixteen A4 pages gives space for strong photographs and the essentials. Saddle-stitched booklets need a page count in multiples of four.

When should schools print open evening flyers?

Before the summer holidays, so they are ready to send home in the first weeks of September. Secondary open evenings mostly run in September and October ahead of the 31 October deadline; primary open days run from October to January.

Can we quote our Ofsted grade in the prospectus?

You can quote your most recent published inspection, with its date, using the report's own wording. Ofsted has been changing how it reports inspection outcomes, so check your current report rather than repeating an older grade or a phrase from a previous inspection.

Can we print photos of pupils?

Only of pupils whose parents have given consent under your school's photo and data protection policy for use in printed publicity. Group shots from behind, hands at work and empty spaces are useful alternatives.

Which paper is best for a school prospectus?

170gsm silk inside with a 350gsm card cover and matt lamination. Silk prints photographs with natural colour and is easy to read, and the laminated cover keeps it looking new through a busy open evening.

Can you design our prospectus?

Yes. Send your text, photographs and crest through our Artwork and Design Service, or upload a print-ready PDF. Every upload gets an automatic check for size, bleed and resolution; File check (£4.99) adds a person looking over it before print.

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