Pre-order flyers, flower care cards, wedding brochures and funeral tribute guides
Florists mostly print A6 postcards and kraft care cards to go with every bouquet, A5 pre-order flyers for Valentine's Day and Mother's Day, an A5 wedding flowers brochure, and a discreet tribute guide for funeral directors. This page covers what to print for each season, live prices, packs, sample layouts, wording, timing and the papers that suit a flower business.
A florist's year is a series of sharp peaks: Valentine's Day, Mother's Day, the wedding season and Christmas, with sympathy work all year round. Printed material helps you fill each peak with pre-orders, so you can buy stock with confidence and avoid turning people away on the day.
Valentine's and Mother's Day pre-orders
A5 flyers handed out in the shop and dropped in nearby streets two to three weeks before each date, showing a small range at set prices and the last day to order for delivery. Pre-orders let you plan stock and staff.
Flower care cards
A small card tucked into every bouquet: trim the stems, change the water, keep away from fruit and radiators. It makes the flowers last, and it carries your name into the recipient's home, which is how many new customers find a florist.
Wedding flowers brochure
An A5 booklet for consultations and wedding fairs showing bouquets, buttonholes, ceremony and table arrangements, how the process works and the booking timeline. Couples take it home to talk through.
Funeral tributes guide
A dignified booklet or card of tribute styles, kept by funeral directors and given to families who are choosing flowers. It needs to be calm, clear and easy to order from.
Business contracts
A leaflet for hotels, restaurants, offices and reception areas offering weekly arrangements on a regular contract, with how often you visit and how pricing works.
Workshops
Flyers for wreath-making evenings in December, spring arrangement classes and hen-party workshops, which fill quieter weeks and introduce new customers to the shop.
Subscriptions and local delivery
A postcard explaining a weekly or monthly flower subscription and your local delivery area and charges.
Recommended leaflets for florists
What we would print for a florist. The 'from' price is today's live price for the lowest-cost options; the example line shows a configuration that suits the job.
A7, 300gsm brown kraft, rounded corners, both sides
Small enough to clip into a bouquet, and brown kraft sits naturally with paper wrapping and twine. Rounded corners will not snag tissue, and there is space on the back for a handwritten message.
Twelve pages hold photographs, a menu of pieces and the booking steps. A matt cover suits both wedding and sympathy work and stays clean after handling.
Three packs: Mother's Day pre-orders, wedding season and the cards and price guides you leave with funeral directors. Each total is real products at today's live prices.
Package 1
Mother's Day pre-order pack
For a busy spring peak: pre-order flyers for the area and care cards for every bouquet that goes out.
The same care cards work all year; reorder as stock runs down.
Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Give brochures to couples who book a consultation and postcards to everyone else at the fair.
Saver speed, about 8 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Ask each funeral director how they prefer families to order and print that process in the brochure.
Saver speed, about 11 working days for the slowest item. Prices are the live Saver prices for exactly these options. Order each item from its own page; one delivery charge covers the basket.
Lines that suit a florist: seasonal, warm and clear about dates, sizes and delivery. Replace the bracketed parts.
Headlines
Pre-order Mother's Day flowers by [date]
Valentine's roses, hand-tied on the day
Help your flowers last
Wedding flowers, grown and gathered with the season
Fresh flowers for your reception, every [Monday]
Make your own Christmas wreath: evening workshops
Body text
[Shop] is an independent florist on [street], making hand-tied bouquets, arrangements and plants for every occasion. We deliver across [area] [days], and you can order by phone, in the shop or online. For Mother's Day, pre-order by [date] and choose from three sizes; we will make your bouquet that morning.
Every wedding we do starts with a conversation over coffee in the shop. Tell us about your venue, your colours and your budget, and we will send a proposal with photographs of the flowers in season for your date. We take a small number of weddings each weekend so we can give each one our full attention.
Calls to action
Order by phone on [number] or in the shop
Book a wedding consultation at [web address]
Pre-order by [date] for delivery
Use photographs of your own arrangements; customers want to see your style, and stock images can mislead about what they will receive.
State the last order date and delivery area on every seasonal flyer.
When, where and how many
Florists sell close to home, so print goes into nearby letterboxes, every bouquet and the counters of businesses that share your customers.
February and March bring Valentine's Day and Mother's Day, the two biggest peaks. Weddings run from spring to early autumn, and December brings wreaths and Christmas arrangements.
When to print
Order Valentine's flyers in mid-January and Mother's Day flyers in mid-February so they reach homes two to three weeks before each date. Wedding brochures before the autumn and January wedding fairs. Allow for the Saver working days on each product page plus delivery.
How many
Seasonal pre-order drops: 500 to 2,000 homes in the streets closest to the shop. Care cards: one per bouquet, so a busy shop needs 1,000 or more a quarter. Wedding brochures: 30 to 50 a season.
Where they go
Through doors near the shop; in every bouquet and order; at the counter; with funeral directors, hotels and wedding venues; at wedding fairs; and on the noticeboards of cafés and community centres for workshops.
What response to expect
Seasonal pre-order flyers usually bring a small number of orders per thousand homes, rising year on year as people learn to order from you. Ask every customer how they heard of you and note which streets order, then concentrate drops there.
Paper, size and finish for florists
Flowers are about texture and colour, and your print should feel the same. Natural kraft, matt covers and rich photographs on gloss suit most florists.
Job
Size
Paper
Finish
Why
Care cards
A7
300gsm brown kraft
None
Matches paper wrapping; writable.
Shop postcards
A6
350gsm silk card
Gloss laminated front
Rich photos of your flowers.
Pre-order flyers
A5
170gsm silk
None
Good photo quality at drop prices.
Wedding and tribute brochures
A5, 12 pages
170gsm silk
Matt-laminated cover
Calm, durable cover for consultations.
Photograph bouquets in daylight against a plain background and send full-resolution files. Reds and deep pinks can print darker than on screen, so check a proof of your key image before ordering a large run.
Questions about leaflets for florists
What should a florist print?
Care cards for every bouquet, A6 postcards for the counter and bags, A5 pre-order flyers for Valentine's Day and Mother's Day, a wedding flowers brochure for consultations and a tribute brochure for funeral directors.
When should florists send Mother's Day flyers?
Two to three weeks before Mother's Day, which in the UK falls in March. Order the print in mid-February so the flyers are ready to drop and hand out, and show a clear last date for pre-orders.
What paper is best for flower care cards?
300gsm brown kraft suits paper-wrapped bouquets and takes a handwritten message. A7 is small enough to tuck into a bouquet or clip to a stem holder.
Should a florist show prices on flyers?
For seasonal pre-orders, yes: three sizes at set prices make ordering easy. For weddings, 'from' prices in a brochure help couples budget before a consultation.
How do florists work with funeral directors?
Many funeral directors keep a brochure of tribute styles from local florists to show families. Print a calm, clear brochure with photographs, prices and how to order, and leave it in a holder on their counter.
Can you print my flower photographs well?
Yes, from full-resolution images. Every upload is checked automatically for size, bleed and resolution, and File check (£4.99) adds a person reviewing your file before print. Deep reds can print darker than on screen.
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